Hilda
5 pages
Overview
What Hilda is, how the pipeline works, and the architecture behind it.
Agent roster
All 20 agents — name, role, band, triggers, and illustration.
How to brief Hilda
Trigger phrases, what she needs, and how to get the best output.
Agent directory
All 22 agents — role, triggers, inputs, outputs, and handoffs. Filterable.
Skills library
Where skills live, how they sync, and how to add one. 55 skills across the library.
Client ops
5 pages
Client tiers
Starter vs Growth — what's included, meeting cadence, and reporting schedule.
Meeting cadence
Who meets when, prep process, and Source of Truth doc standards.
Mid-month check-ins
L14D performance pulse across Google Ads, Meta, GSC, and social.
Client roster
Every client, their brand (HH/MM), platforms, and compliance flags.
Onboarding checklist
Everything between proposal acceptance and first deliverable — what the agent handles and what's manual.
Reporting
3 pages
Reporting guide
Planning reports and mid-month check-ins — what each covers and how to read them.
GSC performance
Keyword-level analysis — 3-month & 6-month comparison windows for hedgehogmarketing.com.au.
GSC audit — June 2026
4-week post-launch check. Migration status, .html duplicate fix, homepage impression drop, and top 10 pages.
Infrastructure
7 pages
Repo index
Every repo, what it does, where it deploys, and the tech stack.
MCP servers
All 9 MCP servers — what they read and write, auth tokens, and Fly.io app names.
NHH cron reference
Every scheduled job across both NHH apps — schedule, reads, writes, and daily timeline.
Infrastructure status
What's actually live — cron jobs, routes, tables, and dead code across every system.
PMA vs native MCPs
Platform data coverage — what each system can pull, where they overlap, and which to reach for.
Autopilots runbook
Three live systems — what they watch, the approval flow, how to intervene, and failure modes.
🗂️ Vercel + Git SOP
Where new code lives, how to deploy it, and what not to touch. Covers GitHub ownership, all 38 Vercel projects, and Fly.io.
Burrow
4 pages
Build scope
What's shipped, Sprint 1 tasks, and the one function that unlocks chat to your data.
Component library
Every renderer type with example data — visual QA reference for the client portal.
Product brief
Why we're launching, pricing, beta cohort, and what Josh needs to decide.
The Burrow
Features, how they function, surfaces, backend config, and known limitations for the client portal.
Tools
2 pages
Strategy
5 pages
AI roadmap
Status now and what's coming — internal systems and client-facing products.
How we use AI
Hilda, Cowork, and the Autopilots — what each system does and when to use it.
Byron Workshop
Decisions made in May 2026 — AI, services, and marketing. What changed and why.
SEO audit — June 2026
Full audit of hedgehog-2026. Findings, 18 PRs merged, outstanding items, and expected impact.
Decisions log
Rolling, dated record of architecture and process decisions. Newest first.