Priority actions this week
Silver Cross
PMax CPA $5,059 — 1 conversion on $3,273 spend. ROAS 0.82x across the account.
→ Audit conversion tracking before anything else
BB Garage
Search campaign spending $548/day on an $80 budget cap. CPA $653 with only 5 conversions.
→ Fix budget or pause Search; push spend to PMax Dyno
Holmes Aviation
$971 CPA on main campaign. 37% of spend on non-converting queries.
→ Add negatives: 'course', 'how to', 'swinburne', 'rmit'
GluteGuard
ROAS 0.04x despite $5,979 spend — tracking issue likely. Search + PMax both budget-capped.
→ Confirm conversion value tracking in GA4/Shopify
Emen8
23 campaigns all set to $5/day but spending $32–40/day each. Budgets stale.
→ Update daily budgets or consolidate into shared budgets
Thrive 365
$1,297 CPA. 83% of search spend on non-converting queries. SDA keywords QS 2–3.
→ Rebuild SDA campaign with tighter match types + LP review
Account overview
| Client | Status | 30d spend | Clicks | Conv. | CPA | CTR | Avg QS | Key flag |
|---|---|---|---|---|---|---|---|---|
Accelerate Auto European auto service |
Monitor | $2,386 |
616 |
58 |
$41.48 |
4.9% |
4.3/10 |
85% of keywords low QS — $1.07K on sub-5 terms |
BB Garage Auto / dyno / mechanic |
Urgent | $6,219 |
911 |
47 |
$132.33 |
2.9% |
3.8/10 |
Search CPA $653 · Budget 685% utilised · 55% wasted spend |
Busselton Automotive Auto service · WA |
Monitor | $304 |
63 |
2 |
$152.19 |
10.5% |
— |
Nearly all campaigns paused · 1 active only |
Core Diesel Diesel mechanic · QLD |
Good | $3,022 |
392 |
30 |
$100.72 |
8.3% |
4.0/10 |
ROAS 5.05x ✓ · QS needs work · Some wasted spend |
Cyber Safety Project Education / NFP |
Paused | $0 |
0 |
— |
— |
— |
— |
All 4 campaigns paused |
Emen8 Sexual health / NFP |
Monitor | $7,023 |
5,589 |
Awareness |
N/A |
5.0% |
— |
23 campaigns all capped at $5/day but spending $32–40/day |
GluteGuard Health supplement / ecommerce |
Urgent | $5,980 |
24,769 |
217 |
$27.58 |
1.2% |
4.9/10 |
ROAS 0.04x — likely tracking issue · Both campaigns budget-capped |
Hedgehog Marketing Marketing agency |
Paused | $0 |
0 |
— |
— |
— |
— |
All campaigns paused |
Holmes Aviation Aviation education |
Urgent | $4,494 |
1,101 |
6 |
$748.94 |
9.6% |
7.2/10 |
$971 CPA on main campaign · 37% wasted spend |
Silver Cross Prams / baby products |
Urgent | $7,214 |
4,576 |
8 |
$884.21 |
0.7% |
4.2/10 |
PMax CPA $5,059 · ROAS 0.82x · Shopping CPA $432 |
The V Spot Vegan / eco products |
Good | $814 |
660 |
25 |
$32.64 |
1.1% |
— |
Shopping 1.70x ROAS · Brand 9.40x ROAS · Room to scale |
Thrive 365 NDIS / disability housing |
Urgent | $1,297 |
169 |
1 |
$1,297 |
11.5% |
5.3/10 |
83% wasted spend · SDA keywords QS 2–3 · 1 conversion all month |
Visions Fitness Centre Gym / group fitness |
Monitor | $773 |
307 |
15 |
$52.74 |
3.8% |
3.9/10 |
82% of keywords low QS · 'gym near me' QS 3 |
Client deep-dives
BB Garage Urgent
30d spend
$6,219
Clicks
911
Conversions
47
CPA
$132
CTR
2.9%
Campaigns
| Campaign | Spend | Conv | CPA |
|---|---|---|---|
| Search — Mechanic, Turbo, Exhaust | $3,264 | 5 | $653 |
| PMax — Dyno | $2,847 | 42 | $67.79 |
⚠ Both campaigns set to $80/day — Search spending $548/day and PMax $459/day. Caps are severely under-set.
Issues
- Search CPA $653 — only 5 conversions on $3,264 spend
- 55% of search spend ($744) on non-converting terms
- Avg keyword QS 3.8/10 — 92% of keywords below QS 5
- Budget caps not reflecting actual spend
Recommendations
- Shift Search budget to PMax Dyno (42 conv vs 5)
- Add negatives: 'manta exhaust', 'magnaflow', 'armytrix', 'freedom exhaust', 'cheap'
- Fix keyword match types — 'exhaust upgrade' too broad
- Update campaign budgets to accurate daily figures
Silver Cross Australia Urgent
30d spend
$7,214
Clicks
4,576
Conversions
8
CPA
$884
ROAS
0.82x
Campaigns
| Campaign | Spend | Conv | CPA |
|---|---|---|---|
| PMax — Prams | $3,273 | 1 | $5,059 |
| Shopping | $2,756 | 6 | $432 |
| DS Search Generic | $1,184 | 1 | $1,038 |
⚠ PMax spending $902/day on $100 budget. Shopping $713/day on $100 budget.
Issues
- PMax CPA $5,059 — 1 conversion on $3,273 is a critical red flag
- Account-wide ROAS 0.82x — spending more than returning
- QS 4.2/10 — 83% low quality on search keywords
- 8 total conversions on $7,214 — tracking likely broken
Recommendations
- Audit GA4 ecommerce conversion tracking immediately
- Review PMax asset groups — 1 conversion suggests audience/asset mismatch
- Pause PMax, concentrate on Shopping until tracking confirmed
- Fix QS on 'pram travel' (QS 2), 'double pram' (QS 2)
Holmes Aviation Urgent
30d spend
$4,494
Clicks
1,101
Conversions
6
CPA
$749
Avg QS
7.2/10
Campaigns
| Campaign | Spend | Conv | CPA |
|---|---|---|---|
| Search | Pilot Degree with Flight Training | $3,885 | 4 | $971 |
| Search | Brand Protection | $308 | 2 | $154 |
| Search | Pathways to Becoming a Pilot | $301 | 0 | — |
Issues
- Main campaign CPA $971 — well above viable education lead cost
- 37% of spend ($819) on non-converting search terms
- Competitor terms (Swinburne, RMIT) consuming budget with no conversions
- Brand terms in generic campaign cannibalising Brand Protection
Recommendations
- Add negatives: 'course', 'how to', 'swinburne', 'rmit'
- Separate brand terms into dedicated brand campaign
- Increase Pathways campaign budget (QS 10 keywords at $0.84–$0.99 CPC)
- Review landing page — good QS but low conv rate suggests LP issue
GluteGuard Urgent
30d spend
$5,980
Clicks
24,769
Conversions
217
CPA
$27.58
ROAS
0.04x
Campaigns
| Campaign | Spend | Conv | CPA |
|---|---|---|---|
| Demand Gen | $2,702 | 116 | $23.29 |
| Search — 2026 | $1,932 | 57 | $33.99 |
| TOFU Skippable Video | $898 | 0 | — |
| PMax — Full Funnel | $448 | 44 | $10.18 |
Issues
- ROAS 0.04x on an ecommerce account — conversion value reporting almost certainly broken
- Search and PMax both budget-capped, losing impression share daily
- 62% low QS keywords (avg 4.9/10) — 'eating out gluten free' QS 1
- TOFU video $898, 0 conversions
Recommendations
- Audit Shopify/GA4 conversion value tracking immediately
- Increase Search budget once tracking confirmed (strong performance)
- Pause TOFU video until upper-funnel strategy is clearer
- Remove 'eating out gluten free' (QS 1), 'coeliac supplement' (QS 3)
Thrive 365 Urgent
30d spend
$1,297
Clicks
169
Conversions
1
CPA
$1,297
CTR
11.5%
Issues
- 1 conversion all month — $1,297 CPA is not viable
- 83% of spend on non-converting terms — 'ndis housing', 'sda housing sydney'
- SDA keywords all QS 2–3 — ads not matching landing page intent
- Brand search burning $114 with 0 conversions
Recommendations
- Tighten match types to exact/phrase on SDA terms
- Review LP for SDA Housing NSW — CTR 8.3% but no conversions = LP disconnect
- Separate brand (Thrive HQ) from generic SDA housing
- Add 'assisted living' as negative (residential care, not SDA)
Keyword quality
| Keyword | QS | Spend |
|---|---|---|
| sil housing ndis | 3 | $154 |
| ndis housing sydney | 3 | $89 |
| supported independent living sydney | 3 | $37 |
| supported independent living blacktown | 2 | $27 |
| thrive 365 (brand) | 10 | $114 |
Emen8 Monitor
30d spend
$7,023
Clicks
5,589
CTR
5.0%
Conv.
Awareness
Active campaigns
23
Issues
- All 23 campaigns set to $5/day but spending $32–40/day each (700%+ utilisation)
- 7 campaigns maxed, 6 nearly maxed — impression share lost to budget
- Thai language campaigns consistently underspending — audience too small
Recommendations
- Update budgets to match actual daily spend (~$35–40/day per campaign)
- Or consolidate into shared budgets by disease/programme type
- Pause Thai language campaigns
Context
Awareness objective — no conversion tracking expected
Emen8 campaigns run as health awareness, not lead gen. Zero conversion count is appropriate. Focus metric is CTR and reach — 5.0% CTR across 112K impressions is healthy.
Accelerate Auto Monitor
30d spend
$2,386
Clicks
616
Conversions
58
CPA
$41.48
CTR
4.9%
Campaigns
| Campaign | Spend | Conv | CPA |
|---|---|---|---|
| Porsche — Search | $387 | 5 | $77 |
| BMW — Search | $367 | 9 | $42 |
| Mercedes — Search | $358 | 8 | $46 |
| Audi — Search | $347 | 14 | $25 |
| PMax: Yeerongpilly | $285 | 11 | $26 |
Issues
- Avg QS 4.3/10 — 85% of keywords below QS 5
- $1.07K spent on 17 low-quality keywords this period
- 'mercedes benz toowong' QS 3, 'vw service' QS 3, 'bmw mini service' QS 3
Recommendations
- Rewrite ads for low-QS keywords — ensure copy mirrors keyword intent
- Build make-specific landing pages (Porsche, BMW, Mercedes) to lift QS
- PMax Yeerongpilly ($285, 11 conv) — consider increasing budget
- Archive paused campaigns inactive for 6+ months
Core Diesel Good
30d spend
$3,022
Clicks
392
Conversions
30
CPA
$100.72
ROAS
5.05x
What's working
- ROAS 5.05x — strong return across 4 active campaigns
- Heavy Vehicle: 12 conv at $76 CPA, 6.41x ROAS — standout performer
- DPF & Carbon Cleaning: 4 conv, 2.92x ROAS — niche performing well
- Diesel Performance & Dyno: 8 conv at $69 CPA, 4.68x ROAS
Opportunities
- QS avg 4.0/10 — room to cut CPCs by improving ad relevance
- 'truck service maryborough' QS 5, $159 spend — rewrite ads to match intent
- 'dyno tuning hervey bay' QS 3 — geographic terms need location-specific pages
- Heavy Vehicle performing well — consider budget increase
The V Spot Good
30d spend
$814
Clicks
660
Conversions
25
CPA
$32.64
ROAS
2.30x
What's working
- Shopping 1.70x ROAS — solid for a niche ecommerce client
- Brand Protection: $64 spend, 9.40x ROAS — well managed
- $32.64 CPA is efficient for the category
- Clean account — minimal campaign clutter
Opportunities
- Low spend ($814/mo) — test scaling Shopping to find the efficient frontier
- Consider a PMax campaign to complement Shopping
- Archive 22+ paused campaigns to keep account clean
Visions Fitness Centre Monitor
30d spend
$773
Clicks
307
Conversions
15
CPA
$52.74
Avg QS
3.9/10
Issues
- 82% of keywords low QS (avg 3.9/10) — paying a significant QS tax on CPCs
- 'gym near me' QS 3, 'gyms near me' QS 3, 'gym trial' QS 3
- $124/period wasted on low-QS keywords (~16% of spend)
Recommendations
- Rewrite 'gym near me' ads — headline must mention Hawthorn explicitly
- Build a Hawthorn-specific landing page to improve QS and conversion rate
- CPA $52.74 is reasonable — QS improvement will bring this down further
- Free Trial campaign ($142, 1 conv) — test new creative/offer
Busselton Automotive Monitor
30d spend
$304
Clicks
63
Conversions
2
CPA
$152
CTR
10.5%
- Only 1 active campaign (Search — GVM) — all others paused
- Very low spend, likely at full budget for this client
- 10.5% CTR is excellent, suggesting strong ad relevance for GVM queries
- CPA $152 acceptable for auto service in a regional market
- Consider reactivating Suspension and Brand PMax if budget allows
- Strong CTR — explore more GVM-adjacent keywords to scale
- Archive legacy campaigns no longer in use
Cyber Safety Project & Hedgehog Marketing Paused
Cyber Safety Project
All 4 campaigns paused — PMax Full Funnel, 3 Search campaigns (Teacher Training, Educator Hub, Retargeting). Confirm with client whether campaigns should be reactivated and if budget is available for the new period.
Hedgehog Marketing
3 campaigns paused — Marketing Consultancy Services (PMax), Training 2025 x2. Internal account. No action required unless HH wants to run campaigns for the agency.