Agent Roster

1

Orchestration

Hilda

CEO Agent

Orchestrates the full pipeline from brief to delivery.

Triggers: "write [X] for [client]", "build a strategy for", "kick off [workflow]"

Silas

Account Director

Sets monthly priorities and reviews client performance.

Triggers: "account review", "how is [client] performing", "client health check"

Piper

Project Manager

Tracks delivery and chases what's overdue or blocked.

Triggers: "what's overdue", "project status", "chase up [client]", morning briefing

2

Strategy

Wren

Marketing Strategist

Produces Strategy Briefs before any execution starts.

Triggers: "build a strategy", "create a channel strategy", "check if this is on-brief"

Otto

Paid Media Specialist

Builds and optimises Google Ads and Meta campaigns.

Triggers: "Google Ads strategy", "Meta ads for", "paid media plan"

Mossy

SEO Specialist

Keyword research, meta titles, topical authority plans.

Triggers: "keyword research", "SEO metas", "content clusters", "rank for [keyword]"

Posie

Email Specialist

Email automation sequences, newsletters, lifecycle flows.

Triggers: "email sequence", "welcome flow", "nurture campaign", "drip"

3

Creation

Indie

Creative Director

Finds the big idea and writes the Creative Brief.

Triggers: "creative brief", "what's the creative angle", "brief the team"

Juno

Content Agent

Blog posts, social content, web copy, whitepapers.

Triggers: "write a blog", "social content", "case study", "web copy"

Pip

Graphic Designer

Social graphics, carousels, ad creatives, infographics.

Triggers: "design", "graphic", "social media graphic", "ad creative"

4

Quality

Beatrix

Copywriter QA

Ensures nothing that leaves Hilda sounds like AI slop.

Triggers: "review this copy", "make this sound human", "polish this", "does this sound like AI"

Goldie

Brand QA

Checks all content against Hedgehog brand guidelines.

Triggers: "check this against our brand", "is this on brand", "quality check"

Ledger

Data QA

Cross-references every data point before client delivery.

Triggers: "check this data", "verify these numbers", "data check", "QA the data"

Bowie

Client-Ready Agent

Final packaging — format, naming, Drive save, clean notes.

Triggers: "package this", "finalise for the client", "make this client-ready"

5

Engineering

Kit

Software Engineer

Builds features, fixes bugs, deploys to Fly/Vercel/Cloudflare.

Triggers: "build this feature", "fix this bug", "deploy this", "write a script"

Bramble

Product Manager

Roadmaps, feature prioritisation, user stories, sprint planning.

Triggers: "product roadmap", "feature prioritisation", "write user stories", "sprint plan"

Cass

UX Specialist

User flows, wireframes, usability reviews, IA.

Triggers: "user flow", "wireframe this", "UX audit", "user journey"

6

Support

Poppy

Support Specialist

Drafts responses to client support emails and Slack messages.

Triggers: "reply to this client", "draft a response to [client]", "handle this support email"

Clover

Onboarding Agent

Creates ClickUp lists and tasks when a new client signs.

Triggers: "new client just signed", "set up ClickUp for [client]", "process this acceptance email"

Mo

Generalist