GSC Audit — June 2026

1

Overall performance

Clicks

314

−2% vs prior

Impressions

148K

−11.5% vs prior

Avg CTR

0.2%

flat

Avg position

19.5

−2.7 spots

2

URL migration status

The two most critical /channel/* pages have fully processed. Google has resolved the 301s — canonicals now point to the new URLs. Best possible outcome at 4 weeks.

Old URL	New URL	Last crawled	Status
`/channel/email-marketing`	`/email-marketing`	7 Jun 2026	Done
`/channel/content-marketing`	`/content-marketing`	9 Jun 2026	Done
`/blogs/consultant`	`/blog`	17 May 2026	Done
`/testimonials/michael-yole`	`/success-stories`	29 May 2026	Done
`/testimonials/bodie-geck`	`/success-stories`	—	Done

Training URL migration — in progress (good progress)

URL	Previous clicks	Current clicks
`/digital-marketing-training/google-ads-training` (old)	11	1
`/google-ads-training` (new)	—	6
`/digital-marketing-training/facebook-ads-training` (old)	7	1
`/meta-ads-training` (new)	2	5

New training pages are picking up the signal. Migration working as expected.

3

Issues to fix

P1 Blog .html duplicate URL Action required

One blog post is appearing in GSC with both a clean URL and a .html extension version, and Google is treating the .html version as the canonical — splitting link equity across two URLs.

URL	Clicks	Impressions
`/blog/first-things-to-do-with-claude-cowork-for-small-businesses`	5	231
`/blog/first-things-to-do-with-claude-cowork-for-small-businesses.html`	5	270

Fix: Add a redirect in _redirects for blog posts with .html extension:

/blog/:slug.html  /blog/:slug  301

If Cloudflare doesn't support path parameters in this pattern, list individual .html → clean URL rules for any posts where both versions appear in GSC. Check for other posts with the same issue.

P2 Homepage impressions dropped — www → non-www canonical switch Monitor

URL	Prev impressions	Curr impressions	Position
`www.hedgehogmarketing.com.au/`	12,803	271	25.9 → 38.2
`hedgehogmarketing.com.au/`	—	5,937	30.8

The new non-www homepage is already getting more impressions than the old www is now, but combined count is lower (12,803 → ~6,208). This is expected — Google is reassigning authority to the new canonical. Should recover over the next 4–8 weeks as the new URL accumulates click signals.

P3 High-impression pages with very low CTR Opportunity

These pages are getting eyeballs but not clicks. Worth auditing title tags and meta descriptions.

Page	Impressions	Clicks	CTR	Avg pos
Font licensing blog	20,201	4	0.02%	9.7
NDIS marketing	5,006	3	0.06%	44.9
Email marketing (new)	3,338	4	0.12%	53.7
Google Ads (new)	3,793	1	0.03%	30.0
SEO (new)	3,603	1	0.03%	26.3

The font licensing blog is the standout — 20k impressions at position 9.7 with a 0.02% CTR is a title/snippet problem. Service pages are ranking deep but new — will improve as they age.

P3 http://www. URLs still indexed Low priority

http://www.hedgehogmarketing.com.au/ is still appearing in GSC with 1 click and 306 impressions. Cloudflare handles the http→https upgrade automatically, so this isn't a live issue. Confirm in GSC that the sc-domain: property is primary and that you've associated both www and non-www https properties. The http impressions will decline on their own.

4

Top 10 pages

14 May – 11 Jun 2026

#	Page	Clicks	Impressions	CTR	Avg pos
1	`hedgehogmarketing.com.au/`	37	5,937	0.6%	30.8
2	Blog: implicit vs inferred consent	16	3,300	0.5%	7.2
3	Blog: ChatGPT/Perplexity/Claude in GA4	13	6,644	0.2%	10.1
4	Blog: using images legally	13	1,963	0.7%	11.9
5	`hedgehogmarketing.com.au/meta-ads`	12	1,867	0.6%	49.6
6	Blog: PMax channels	10	1,540	0.6%	7.4
7	Resource: content pillars template	10	868	1.2%	24.1
8	Blog: fair use/free use copyright	9	2,428	0.4%	10.8
9	Blog: small businesses without a website	7	2,250	0.3%	10.6
10	Resource: GA4 cheat sheet	7	71	9.9%	11.8

Blog content is driving most organic traffic. The resources section is punching above its weight — GA4 cheat sheet at 9.9% CTR, content pillars at 1.2%.

5

Previous actions — status

From the May 2026 audit.

Action	Status
Request recrawl for `/channel/*` URLs in GSC	Done
Request recrawl of `/blogs/consultant`	Done
Check Coverage → Not Found for old blog posts	Outstanding

Blog post 404s — still the key open item. The _redirects file still notes that top 40 blog posts from seo-audit-2026/05-gap-analysis.md must be recreated at their original URLs. Blog category pages have been redirected, but individual post URLs that haven't been recreated will be returning 404s. Any inbound links to those posts are losing their equity.

The coverage errors tool returned an error this session so the Not Found report couldn't be pulled directly — check in GSC manually under Pages → Not indexed → Not found (404). Anything with meaningful impressions in the pre-launch period that's now 404ing is a priority to recreate.

6

What to do this week

1

Fix the .html redirect

Add /blog/:slug.html → /blog/:slug 301 to _redirects. Quick win — fixes the duplicate canonical on the Claude/Cowork post and any others like it.
2

Pull the 404 report in GSC

Pages → Not indexed → Not found (404). Cross-reference against the top 40 blog post list from the gap analysis. Any with historic impressions need to be recreated or redirected.
3

Audit the font licensing blog title tag

20k impressions at position 9.7 with a 0.02% CTR means the snippet isn't compelling. Rewrite the title and meta description to be more click-worthy.
4

Monitor service page positions

/email-marketing, /google-ads, /seo are ranking deep but getting impressions. Brand new URLs — will improve with age. No action yet, but flag for 8-week check.
5

Nothing else urgent

The migration is clean, redirects are working, and click count is stable. The site is doing what it should be doing at this stage.