Mid-Month Check-Ins

1

Accelerate Auto

5 May – 19 May 2026

Performance pulse

Google Ads

🔴

$897 spend, 9 conv at $99.64 CPA — nearly doubled vs prior fortnight

Meta Ads

✅

$159 spend, 16 leads at $9.95 CPL — strong

Analytics

⚠️

Data unavailable — check GA4 directly

GSC

⚠️

205 clicks, 54,698 impr — CTR 0.4%, avg pos 13.2

Organic Social

⚠️

Data unavailable — check Looker Studio

Google Ads

Google Ads🔴 Bad

$897

L14D Spend

9

Conversions

$99.64

CPA

5.0%

CTR

Spend L14D: $897 vs $1,060 prior window — down 15%
Top campaign: VW Search — $144, 4 conv, $36.02 CPA
Breakdown: Mercedes ($152, 2 conv), Audi ($151, 0), Porsche ($146, 0), VW ($144, 4), BMW ($142, 0), PMax Yeerongpilly ($82, 2), European ($80, 1)
Watch: CPA doubled from ~$50 → $100. Audi, Porsche, BMW spent $438 combined with 0 conversions.

Meta Ads

Meta / Facebook Ads✅ Good

$159

L14D Spend

16

Leads

$9.95

CPL

470

LP Views

Spend L14D: $159 reaching 10,396 people at frequency 1.93
Highlights: 16 leads at $9.95 CPL — excellent for automotive. 552 link clicks, 2,746 video views.
Creative note: Frequency at 1.93 — healthy. Meta is significantly outperforming Google Ads on CPL.

GSC

GSC — Organic Search⚠️ Okay

205

Clicks

54,698

Impressions

0.4%

CTR

13.2

Avg Pos

Top query: "accelerate automotive" — 31 clicks, 10.0% CTR, position 17.2 (should be top 3)
Note: High impressions vs low clicks — site appears for many queries but not ranking high enough to earn them.

Red flags

🔴 2 issues requiring action

Google Ads CPA crisis: CPA nearly doubled from ~$50 to $100. Audi, Porsche, and BMW spent $438 combined with zero conversions.

Brand term ranking poorly: "Accelerate automotive" at position 17.2 — should be 1–3. Possible indexing issue or competitor pressure.

High priority actions

Priority	Action	Owner
High	Pause or restructure Audi, Porsche, BMW campaigns — $438 with 0 conversions	HH
High	Investigate brand term at position 17.2 — check indexing, duplicate pages, NAP	HH
High	Consider shifting budget to Meta where CPL is $9.95 vs Google at $100	HH

2

The V Spot

5 May – 19 May 2026

Performance pulse

Google Ads

⚠️

$596 spend, 13 conv at $46 CPA — up 33% vs prior fortnight

Meta Ads

✅

$508 spend, 16 purchases at $31.76 CPA, 1.66x ROAS

Analytics

⚠️

Data unavailable — check GA4 directly

GSC

⚠️

189 clicks, 20,753 impr — low CTR at 0.9%

Organic Social

⚠️

Data unavailable — check Looker Studio

Google Ads

Google Ads⚠️ Okay

$596

L14D Spend

13

Conversions

$46.08

CPA

1.1%

CTR

Spend L14D: $596 vs $624 prior window — down 4%
Top campaign: Shopping - Top Sellers — $566, 13 conv, $43.81 CPA
Watch: CPA up 33% from ~$34.64 to $46.08. Conversions dropped 18 → 13 on similar spend. Brand Protection: 20 clicks, 0 conv.

Meta Ads

Meta / Facebook Ads✅ Good

$508

L14D Spend

16

Purchases

$31.76

CPA

1.66x

ROAS

Spend L14D: $508 reaching 12,171 people at frequency 2.0
Highlights: 16 purchases ($842 revenue), 96 add-to-carts, 31 initiated checkouts, 625 LP views
Creative note: Frequency at 2.0 — healthy but worth monitoring. 2,929 post engagements.

GSC

GSC — Organic Search⚠️ Okay

189

Clicks

20,753

Impressions

0.9%

CTR

21.9

Avg Pos

Top query: "the v spot" — 9 clicks, 15.3% CTR (brand performing well)
Opportunity: "luxury vegan handbags australia" (pos 19.3) and "vegan jewellery" (pos 27.1) have room to move with content.

Red flags

🔴 1 issue requiring action

Google Ads CPA rising: CPA jumped 33% from ~$34.64 to $46.08. Conversions dropped 18 → 13. Check product feed, audience changes, or seasonal factors.

High priority actions

Priority	Action	Owner
High	Investigate Google Shopping CPA increase — review search terms, product feed quality, and audience signals	HH

3

Glutagen

5 May – 19 May 2026

Performance pulse

Google Ads

⚠️

$2,816 spend, 58 conv at $48.56 CPA — up 18% vs prior fortnight

Meta Ads

⚠️

$1,941 spend, strong awareness but only 5 add-to-carts

Analytics

⚠️

Data unavailable — check GA4 directly

GSC

✅

1,352 clicks, 195,830 impr — strong branded search

Organic Social

⚠️

Data unavailable — check Looker Studio

Google Ads

Google Ads⚠️ Okay

$2,816

L14D Spend

58

Conversions

$48.56

CPA

1.5%

CTR

Spend L14D: $2,816 vs $3,204 prior window — down 12%
Top campaign: PMax Gluteguard Full Funnel — $209, 16 conv, $13.05 CPA (best by far)
Breakdown: Demand Gen ($1,270, 27 conv, $47 CPA), Search 2026 ($915, 15 conv, $61 CPA), TOFU Video ($422, 0 conv — awareness), PMax ($209, 16 conv, $13 CPA)
Watch: CPA up 18% from ~$41 to $49. Search 2026 at $61 CPA is pulling the average up.

Meta Ads

Meta / Facebook Ads⚠️ Okay

$1,941

L14D Spend

4,719

LP Views

5

Add-to-Carts

276K

Reach

Spend L14D: $1,941 reaching 276,689 people at frequency 1.47
Highlights: 405K impressions, 10,586 video views, 5,462 link clicks — heavy awareness play.
Watch: 4,719 LP views but only 5 add-to-carts — significant funnel drop-off between landing and purchase intent.

GSC

GSC — Organic Search✅ Good

1,352

Clicks

195,830

Impressions

0.7%

CTR

9.3

Avg Pos

Top query: "gluteguard" — 176 clicks, 14.8% CTR, position 1.6 (strong brand dominance)
Informational wins: "gluten free alcohol" (17 clicks, pos 8.8), "gluten free beer australia" (14 clicks, pos 2.8)
Note: CTR at 0.7% is low relative to positions — SERP feature competition likely.

Red flags

🔴 2 issues requiring action

Meta funnel drop-off: 4,719 LP views but only 5 add-to-carts. Landing pages may not be aligned with ad creative, or purchase path needs work.

Google Ads CPA trending up: CPA up 18% ($41 → $49). Search 2026 at $61 CPA is the drag — review keywords and ad relevance.

High priority actions

Priority	Action	Owner
High	Audit Meta landing page experience — investigate gap between 4,719 LP views and 5 ATCs	HH
High	Review Search 2026 campaign — keywords and ad relevance at $61 CPA is above target	HH

4

Holmes Aviation

12 May – 26 May 2026

Performance pulse

Google Ads

⚠️

$1,891 spend, 9 conv at $210.14 CPA — CPA elevated, "Pathways" campaign zero conversions

Meta Ads

✅

$1,308 spend, 16 leads at $81.75 CPL — strong reach (159K) and video engagement

Analytics

✅

2,444 users, 95 conversion actions — healthy engagement at 47.8%

Organic Social

⚠️

720 Facebook followers, 1,733 engagements — TikTok paused pending Charlie's return

Google Ads

Google Ads⚠️ Okay

$1,891

L14D Spend

9

Conversions

$210.14

CPA

9.2%

CTR

Spend L14D: $1,891.27 across 3 active search campaigns — budget concentrated on "Pilot Degree with Flight Training" ($1,625.65, 86% of spend)
Top campaign: Pilot Degree with Flight Training — $1,625.65 spend, 6 conversions, $270.94 CPA. Brand Protection delivering efficiently at $40.23 CPA (3 conversions)
Watch: "Pathways to Becoming a Pilot" spent $144.94 with 178 clicks but zero conversions L14D — needs review. CPA overall at $210 is elevated for education leads; Google Ads audit flagged in SoT is still in progress

Meta Ads

Meta / Facebook Ads✅ Good

$1,308

L14D Spend

16

Leads

$81.75

CPL

159,792

Reach

Spend L14D: $1,308.06 with strong reach of 159,792 at a frequency of 1.44 — well within fatigue thresholds
Highlights: 16 leads at $81.75 CPL, 948 landing page views, 115,984 video views — Charlie's new video content performing well
Creative note: Frequency at 1.44 is healthy; no creative fatigue signals. Video engagement (115K views) is driving strong top-of-funnel activity for July intake push

Analytics

Analytics / Website✅ Good

2,444

L14D Users

3,063

Sessions

95

Conversions

47.8%

Engagement Rate

Traffic pacing: 2,444 users L14D with 2,380 new users — strong acquisition volume for July intake ramp
Conversions: 95 total conversion actions L14D — 46 click-to-email, 20 applications, 18 ask-a-question, 11 course downloads
Watch: Website migration (Flow Ninja) in progress — tracking went offline 7 May for a day and resolution status unclear. Migration expected to fix subdomain SEO issue but needs monitoring post-launch

Organic Social

Organic Social⚠️ Okay

720

Followers

450

Page Views L14D

1,733

Engagements L14D

Facebook: 720 followers, 450 page views and 1,733 engagements L14D — reasonable organic activity
TikTok: Currently paused. Charlie returning end of May to resume organic content — paid TikTok pressure test planned for August
Note: Social presence is secondary to paid channels for July intake; organic TikTok will become more important once Charlie resumes

Red flags

🔴 2 issues requiring action

"Pathways to Becoming a Pilot" — zero conversions L14D: 178 clicks and $144.94 spent with no conversions. Needs keyword/landing page review to determine if traffic is relevant or if the campaign should be paused/restructured.

Website tracking reliability: Tracking went offline 7 May and resolution status is unclear per SoT. With website migration in progress, there's a risk of data gaps — needs confirmation that tracking is currently stable before the July intake push intensifies.

High priority actions

Priority	Action	Owner
High	Review "Pathways to Becoming a Pilot" campaign — assess keyword relevance and landing page conversion path; pause or restructure if traffic is non-converting	HH
High	Confirm website tracking is stable post-7 May outage — verify all GA4 conversion events are firing correctly before July intake budget ramp	HH

5

KimTech

12 May – 26 May 2026

Performance pulse

Analytics

✅

920 users, 29 conversions (19 form subs, 9 purchases) — solid engagement at 3m 43s avg

GSC

✅

295 clicks, 10,214 impr — 2.9% CTR, avg position 10.5

Organic Social

🔴

7 Facebook followers, 0 engagements — essentially no social presence

Analytics

Analytics / Website✅ Good

920

L14D Users

1,138

Sessions

29

Conversions

36.8%

Engagement Rate

Traffic pacing: 920 users L14D with 831 new users — consistent organic acquisition for a niche assistive technology provider
Conversions: 29 total L14D — 19 HubSpot form submissions, 9 purchases, 1 phone call. Form submissions are the primary lead metric and pacing well
Engagement: 3m 43s average session duration is strong — users are spending meaningful time researching products. 2,135 pageviews across 1,138 sessions (~1.9 pages/session)

GSC

GSC — Organic Search✅ Good

295

Clicks

10,214

Impressions

2.9%

CTR

10.5

Avg Pos

Clicks pacing: 295 clicks L14D — healthy for KimTech's niche. Non-brand queries showing traction: "aac device ndis" (2 clicks, pos 3.4), "clevy keyboard" (2 clicks, pos 7.0), "guided hands" (2 clicks, pos 6.3)
Top queries: Brand terms ("kimtech" 34 clicks, "kim tech" 17 clicks) dominating as expected. Product-specific queries ("ndis ipad" 2 clicks, "speech case" 2 clicks) showing early organic positions
Visibility note: Average position 10.5 — many non-brand terms sitting on page 2. SEO scored 48/100 in last review but trending positive. Schema markup (Rank Math) and AAC device page rename are in-progress improvements that should help

Organic Social

Organic Social🔴 Bad

7

Followers

2

Page Views L14D

0

Engagements L14D

Facebook: 7 followers, 2 page views, zero engagements L14D — no active social presence
Note: Social is not currently a strategic priority for KimTech. Strategy focuses on SEO-first with email newsletter as the secondary channel. One blog/month and one social post/month minimum cadence was agreed — unclear if May's social post has been published

Red flags

🔴 1 issue requiring action

Social cadence compliance: One social post/month minimum was agreed in the May planning session — needs confirmation that May's post has been published or is scheduled. Facebook with 7 followers and zero engagement is not generating any value.

High priority actions

Priority	Action	Owner
High	Confirm May social post has been published or is scheduled — one post/month minimum is the agreed cadence	HH / Client

6

Thrive 365

12 May – 26 May 2026

Performance pulse

Google Ads

⚠️

$601 spend, 4 conv at $150.23 CPA — SDA Housing NSW performing, QLD CPA elevated

Meta Ads

✅

$753 spend, 25 leads at $30.14 CPL — strong lead volume from brand awareness pivot

Analytics

⚠️

876 users, 38 conversions — engagement rate at 33.2% is low, 66.8% bounce rate

GSC

🔴

84 clicks, 19,744 impr — 0.4% CTR, almost entirely brand queries

Organic Social

⚠️

634 Facebook followers, 1,481 engagements — reasonable given FB repositioning

Google Ads

Google Ads⚠️ Okay

$601

L14D Spend

4

Conversions

$150.23

CPA

17.5%

CTR

Spend L14D: $600.93 across 3 active search campaigns — PMAX and bridging campaigns correctly deactivated per strategy
Top campaign: SDA Housing - NSW — $319.54 spend, 3 conversions, $106.51 CPA. Best-performing campaign with consistent lead generation
Watch: SDA Housing - QLD at $215.89 spend for 1 conversion ($215.89 CPA) — CPA is double the NSW campaign. Thrive HQ (brand) spent $65.50 with 0 conversions L14D. Overall volume is low (4 conversions) — SIL content pivot and negative keyword refinement needed to improve efficiency

Meta Ads

Meta / Facebook Ads✅ Good

$753

L14D Spend

25

Leads

$30.14

CPL

15,131

Reach

Spend L14D: $753.43 with 15,131 reach and frequency of 2.35 — frequency is getting towards the upper threshold
Performance: 25 leads at $30.14 CPL, 513 landing page views, 686 link clicks. Also 8 website contacts and 7 WhatConverts leads tracked
Creative note: Frequency at 2.35 is approaching fatigue territory — creative refresh may be needed within the next 2 weeks. The pivot from lead gen to brand awareness/traffic is still pending per SoT — current campaigns appear to still be running lead-focused

Analytics

Analytics / Website⚠️ Okay

876

L14D Users

983

Sessions

38

Conversions

33.2%

Engagement Rate

Traffic pacing: 876 users L14D with 785 new users — moderate traffic levels for NDIS/SDA housing niche
Conversions: 38 total L14D — 20 property enquiry form submissions (primary lead), 6 click-to-call, 6 click-to-email, 6 contact form submissions. Property enquiry forms are healthy
Watch: Bounce rate at 66.8% and engagement rate at 33.2% are concerning — Blacktown property listing technical issues (flagged in SoT as requiring fix) may be contributing. Average session duration of 1m 10s is short for a property research journey

GSC

GSC — Organic Search🔴 Bad

84

Clicks

19,744

Impressions

0.4%

CTR

25.6

Avg Pos

Clicks pacing: 84 clicks L14D — almost entirely brand terms ("thrive 365" 16 clicks, "thrive365" 6 clicks). Non-brand organic traffic is negligible
Visibility note: 19,744 impressions but 0.4% CTR and average position 25.6 — appearing for many queries but too far down the page to get clicks. SIL and SDA-related terms are not ranking yet — content pivot to SIL messaging is needed per strategy
Watch: No non-brand queries generating meaningful clicks. SEO is not yet contributing leads — expected given the paid-first strategy, but organic should start building once the SIL content pivot is executed

Organic Social

Organic Social⚠️ Okay

634

Followers

236

Page Views L14D

1,481

Engagements L14D

Facebook: 634 followers, 236 page views and 1,481 engagements L14D — decent activity, likely boosted by paid reach
Note: Facebook being repositioned from lead gen to brand awareness/traffic. Organic social metrics are secondary to paid performance for this account

Red flags

🔴 3 issues requiring action

Facebook ad frequency at 2.35: Approaching fatigue threshold. If creative isn't refreshed within the next 2 weeks, expect CPL to rise and engagement to drop.

Blacktown listing website issues still unresolved: Teddi committed to fixing at last planning session — persistent technical issues on this property listing are likely contributing to high bounce rate (66.8%) and short session duration (1m 10s).

SDA Housing QLD — $215.89 CPA: Double the NSW campaign CPA on similar spend. Needs keyword review or budget reallocation to NSW which is converting more efficiently.

High priority actions

Priority	Action	Owner
High	Refresh Facebook ad creative before frequency pushes past 2.5 — plan new creative assets this week	HH
High	Fix Blacktown property listing technical issues — this was committed at last planning session and is impacting paid media landing page performance	Teddi
High	Review SDA Housing QLD campaign — assess whether to reduce budget and reallocate to better-performing NSW campaign	HH

Accelerate Auto

The V Spot

Glutagen

Holmes Aviation

KimTech

Thrive 365