Client ops
Client tiers
1
Starter
- Google Ads management
- Monthly planning report
- Monthly meeting (1hr)
- Standard ClickUp task list
- Hilda prep: 1 hour per month
2
Growth
- Everything in Starter
- Meta Ads management
- GA4 + conversion tracking oversight
- SEO (keyword research, GSC monitoring)
- Mid-month check-in (L14D pulse)
- Fortnightly meeting or monthly + mid-month check-in call
- Hilda prep: 2 hours per month
3
Tier comparison
| Feature | Starter | Growth |
|---|---|---|
| Channels | Google Ads | Google Ads + Meta + SEO |
| Reporting cadence | Monthly | Monthly + mid-month |
| Meeting frequency | Monthly (1hr) | Fortnightly or monthly + check-in call |
| Hilda time allocation | 1hr / month | 2hrs / month |
| Mid-month check-in | — | ✓ |
| SEO included | — | ✓ |
| Meta Ads included | — | ✓ |
4
Upgrading
Tier changes are tracked via the colour label in ClickUp and the
tier field in client-map.json in the NHH repo. Both must be updated together when a client upgrades. Notify Teddi to update client-map.json and redeploy.