/ Burrow / Product brief Internal
BurrowยทJune 2026ยทInternal

The Burrow โ€” product brief

For Josh. What we're launching, who it's for, what to charge, and what you need to decide.

Why launch this
Ads autopilot

AI reviews Google Ads and Meta campaigns overnight, proposes changes, waits for client approval. Clients can't replicate this with Claude โ€” they don't have our account access or the autopilot we built.

Chat to your data

Ask questions and get answers from your actual reports and history. Not generic AI. Claude knows marketing. The Burrow knows your marketing.

๐Ÿ’ฌ

"Claude knows marketing. The Burrow knows your marketing."

Pricing
$150/mo
Essentials
โ€”Autopilot โ€” Google Ads + Meta
โ€”Chat to your data
โ€”Portal access to all reports and plans
โ€”Autopilot approve / reject from portal
Cost floor
~$20โ€“30/mo
Margin
~85โ€“87%
$500โ€“600/mo
Pro
โ€”Everything in Standard
โ€”File integration (Google Drive)
โ€”Priority support
Cost floor
~$80โ€“105/mo
Margin
~82โ€“84%

Added on top of the existing retainer. Beta launch: selected clients free for 60 days, then transition to paid. Note: Semrush app currently suspended โ€” don't advertise Standard tier Semrush access until restored.

How to talk about it

The objection to address: "Why would I use this when I already have Claude?" โ€” Claude starts from zero every session. The Burrow has your account history, your results, your strategy built in.

Objection Josh will hear most

"I'll probably just ignore it." Answer: autopilot proposals need your sign-off to execute, and it replaces the three 'how are we tracking?' emails you send us every month.

Beta cohort
Decisions needed from Josh

Tick each off as it's agreed. Nothing ships until all five are done.