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Reporting

Reporting guide

Planning reports and mid-month check-ins — what each covers and how to read them.
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Planning report

Planning report

Full month · .docx · Client-facing

Full end-of-month performance report. Output: branded .docx.

Covers: executive summary, channel performance (Google Ads, Meta, GA4, GSC, GBP, Email), CAC:AOV analysis, GBP snapshot, action items (High/Medium/Low), leftovers table.

Generated by the Reporting Agent via NHH. Saved to Google Drive → HH Clients → [Client].

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Mid-month check-in

Mid-month check-in

L14D rolling · .md · Internal · Growth tier only

Lighter L14D pulse check generated around the 14th–19th of each month (Growth tier clients). Output: .md file in Google Drive + live page at hh-internal.vercel.app/check-ins.

Covers: Performance Pulse table (✅/⚠️/🔴 per channel), L14D metrics per channel, Red Flags (urgent issues needing action in next 14 days), High Priority Actions.

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Key differences

Planning reportMid-month check-in
Data windowFull monthL14D rolling
Sections12+ sections6–8 sections
Action itemsHigh / Med / LowHigh only
Format.docx.md
AudienceClient-facingInternal
Output locationGoogle DriveDrive + hh-internal
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Data sources

  • MCP tools (primary): Google Ads MCP, Meta Ads MCP, GA4 MCP, GSC MCP
  • Looker Studio dashboards (secondary): Used where MCP tools don't cover (Organic Social, some GA4 views)
  • If data is unavailable via MCP, the report will note the reason and provide manual pull instructions