Services
Training structure
1
Channels we train
Google Ads
Meta Ads
SEO
Email marketing
GA4
LinkedIn Ads
Content
LinkedIn Ads and Content training retired June 2026.
2
Session structure
Session 1
Platform + Set Up
1.5 hrs
Platform orientation, account setup, campaign structure. Record and send summary within 24hrs.
Session 2
Report + Optimise
1.5 hrs
Reporting walkthrough, optimisation decisions, what to check weekly. Only runs once Session 1 outcome is confirmed live.
Session 3
Buffer / Q&A
1 hr
Overflow and unresolved questions. Available before or during support month. Client's to use or lose.
Session 2 contingency: Only book Session 2 once the client confirms their campaign is live and has been running for at least 1–2 weeks. If they haven't done their part, push Session 2 — don't run it on a dead account.
Support month kicks in as soon as Session 2 is complete. The 1hr buffer session is available at any point within the support period.
3
Client prep list
Send at least 5 business days before Session 1. This both prepares them and acts as a qualification signal — an engaged client does it, a disengaged one doesn't.
- Admin access confirmed — not viewer. Log in before the session.
- Google Ads: account linked to GA4. Conversion actions confirmed.
- Meta Ads: Business Manager set up, ad account attached, Pixel installed on site.
- SEO: Google Search Console and GA4 access confirmed.
- Email: Login to email platform ready (Klaviyo / ActiveCampaign / Kit / Transpond).
- GA4: Admin access confirmed, not just viewer.
- Images / creative (if running ads): 3–5 assets ready. Larger orgs usually have these. Smaller ones may need prompting.
- 3–5 questions prepared — things they most want answered in Session 1.
4
Qualification
Ask these on the sales call or in the alignment session. The training is excellent — but it only works if the client does the work.
- Do you have admin access to your [platform] account, or do you need to set that up first?
- How much time per week are you planning to spend on [platform] after training? (Minimum ~2hrs/week for ads.)
- What does success look like for you in 90 days?
- Is there anyone else in your team who should attend or be looped in?
Red flag: If a client can't answer "how much time per week" with a realistic number, flag it before selling training. Be honest about what it takes — better to lose the sale than to deliver training to someone who won't act on it.
5
Email sequence
Triggered in Kit when Session 1 is complete.
| Timing | Subject | Content | |
|---|---|---|---|
| 1 | Same day as Session 1 | Your Session 1 recording + summary | Recording link, written summary of what was covered, next steps checklist. |
| 2 | Day 3 after Session 1 | Quick check-in — how are you going? | Short check-in. Are campaigns live? Any blockers? Reminder of the Session 2 contingency. |
| 3 | Day 10 after Session 1 | Ready for Session 2? | Prompt to book if campaigns are live. Brief overview of what Session 2 covers. |
| 4 | Same day as Session 2 | Your Session 2 recording + summary | Recording link, summary, intro to support month and how to use the buffer session. |
Sequence not yet built in Kit — to be completed as part of training improvements (due 1 Jul 2026).
6
Hard rules
- Always record sessions. Send the recording and written summary within 24hrs of every session.
- Session 2 does not run on a dead account. Check campaigns are live before booking. Push if they're not.
- Q&A blowout is the client's fault, not ours. If they multitask or come unprepared, that's on them. Don't sacrifice the structure trying to accommodate it.
- Support month starts the day Session 2 ends. Make this clear at the close of Session 2 — no ambiguity about when the clock starts.
- The prep list is non-negotiable. If a client hasn't done it, address it before Session 1 — not during.