Ecommerce · data points

Shopify

Every PMA-queryable field across Shopify orders, line items, inventory and customer journey data.

PMA: shopify Native MCP: None 4 accounts connected 7 report types
In PMA

Orders, line items and inventory in one warehouse

  • Order-level revenue, AOV, discounts, refunds, tax and shipping
  • Line-item profitability — COGS, gross profit, margin per product
  • Customer journey: first/last visit UTMs, landing pages, referrer source
  • Inventory by product, variant and fulfilment location
  • Dimensions for billing/shipping address, payment status, sales channel
Native MCP

No native MCP

  • No native Shopify MCP — only API-reference code exists. PMA is our only live source for store orders, revenue and products.

No native MCP

No native Shopify MCP — only API-reference code exists. PMA is our only live source for store orders, revenue and products.

PMA field catalogue

Every queryable field in PMA

Grouped by report type. Filter to find a field fast. formula fields are computed — use their component fields in SQL.

Orders

report_type: orders · 14 metrics · 28 dimensions
Metrics
Field nameLabelType
num_of_ordersOrdersformulaNUMBER
AOVAverage order valueformulaNUMBER
order_discount_amountOrder level discount shareNUMBER
order_gross_amountGross salesNUMBER
order_net_amountNet salesNUMBER
order_received_amountOrder received amountNUMBER
order_refunded_amountReturnsNUMBER
order_shipping_amountShippingNUMBER
order_tax_amountOrder taxNUMBER
order_total_amountTotal salesNUMBER
order_total_discount_amountDiscountsNUMBER
order_total_tip_receivedTipsNUMBER
ordersIsOrderNUMBER
subtotalLineItemsQuantityItemsNUMBER
Dimensions
Field nameLabelType
configNameAccount nameSTRING
dataFreshnessPMA data freshnessSTRING
dateDate and timeSTRING
entity_idEntity IDSTRING
order_idOrder IDSTRING
shop_idShop IDSTRING
yearYearformulaSTRING
quarterQuarterformulaSTRING
year_quarterYear quarterformulaSTRING
monthYear monthformulaSTRING
year_weekYear weekformulaSTRING
dataPlatformData platformSTRING
dataSourceData sourceSTRING
dataSourceLogoData source logoSTRING
executionIdFunction execution IDSTRING
isInterpolatedPMA is interpolated?BOOLEAN
SubscriptionPMA subscription IDSTRING
TrialPMA trial statusSTRING
PaymentPMA payment URLSTRING
MinDatePMA minimum cached data dateSTRING
MaxDatePMA maximum cached data dateSTRING

Base orders and line items

report_type: base_orders_and_line_items · 0 metrics · 11 dimensions
Dimensions
Field nameLabelType
configNameAccount nameSTRING
dataSourceData sourceSTRING
dataSourceLogoData source logoSTRING
dataPlatformData platformSTRING
executionIdFunction execution IDSTRING
isInterpolatedPMA is interpolated?BOOLEAN
SubscriptionPMA subscription IDSTRING
TrialPMA trial statusSTRING
PaymentPMA payment URLSTRING
MinDatePMA minimum cached data dateSTRING
MaxDatePMA maximum cached data dateSTRING

Orders dimensions

report_type: orders_dimensions · 6 metrics · 81 dimensions
Metrics
Field nameLabelType
num_of_ordersOrdersformulaNUMBER
returning_customer_rateReturning customer rateformulaNUMBER
num_of_customersCustomersformulaNUMBER
is_returning_customerIs returning customerNUMBER
requiresShippingRequires shippingNUMBER
restockableRestockableNUMBER
Dimensions
Field nameLabelType
configNameAccount nameSTRING
is_returning_customer_readableCustomer typeformulaSTRING
customer_nameCustomer nameformulaSTRING
billingAddress_cityBilling citySTRING
billingAddress_companyBilling companySTRING
billingAddress_countryBilling country/regionSTRING
billingAddress_provinceBilling regionSTRING
billingAddress_zipBilling postal codeSTRING
cancelReasonCancel reasonSTRING
cancelledAtCancelled dateSTRING
channel_nameSales channel nameSTRING
currencyCodeCheckout currencySTRING
customerIDCustomer ID numberSTRING
customer_idCustomer IDSTRING
customer_emailCustomer emailSTRING
customer_firstNameCustomer first nameSTRING
customer_lastNameCustomer last nameSTRING
customer_tagsCustomer tagsSTRING
customerJourney_firstVisit_landingPageFirst visit landing pageSTRING
customerJourney_firstVisit_referralCodeFirst visit referral codeSTRING
customerJourney_firstVisit_referrerUrlReferrer URL firstSTRING
customerJourney_firstVisit_sourceReferrer name firstSTRING
customerJourney_firstVisit_sourceTypeFirst visit source typeSTRING
customerJourney_firstVisit_utmParameters_campaignUTM campaign name firstSTRING
customerJourney_firstVisit_utmParameters_contentUTM campaign content firstSTRING
customerJourney_firstVisit_utmParameters_mediumUTM campaign medium firstSTRING
customerJourney_firstVisit_utmParameters_sourceUTM campaign source firstSTRING
customerJourney_firstVisit_utmParameters_termUTM campaign term firstSTRING
customerJourney_lastVisit_landingPageLanding page URLSTRING
customerJourney_lastVisit_referralCodeLast visit referral codeSTRING
customerJourney_lastVisit_referrerUrlReferrer URL lastSTRING
customerJourney_lastVisit_sourceReferrer source lastSTRING
customerJourney_lastVisit_sourceTypeLast visit source typeSTRING
customerJourney_lastVisit_utmParameters_campaignUTM campaignSTRING
customerJourney_lastVisit_utmParameters_contentUTM contentSTRING
customerJourney_lastVisit_utmParameters_mediumUTM mediumSTRING
customerJourney_lastVisit_utmParameters_sourceUTM sourceSTRING
customerJourney_lastVisit_utmParameters_termUTM termSTRING
dateDate and timeSTRING
date_actualDateformulaSTRING
discountCodeDiscount codeSTRING
displayFinancialStatusPayment statusSTRING
displayFulfillmentStatusOrder fulfilment statusSTRING
nameOrder nameSTRING
order_idOrder IDSTRING
order_refund_created_atDate of refundSTRING
payment_methodPayment methodSTRING
referrer_sourceReferrer sourceSTRING
shippingAddress_cityShipping address citySTRING
shippingAddress_countryShipping country/regionSTRING
shippingAddress_countryCodeShipping country codeSTRING
shippingAddress_provinceShipping regionSTRING
shippingAddress_zipShipping postal codeSTRING
shippingLine_titleDelivery methodSTRING
tagsOrder tagsSTRING
yearYearformulaSTRING
quarterQuarterformulaSTRING
year_quarterYear quarterformulaSTRING
monthYear monthformulaSTRING
year_weekYear weekformulaSTRING
dataFreshnessPMA data freshnessSTRING
dataSourceData sourceSTRING
dataSourceLogoData source logoSTRING
dataPlatformData platformSTRING
executionIdFunction execution IDSTRING
isInterpolatedPMA is interpolated?BOOLEAN
SubscriptionPMA subscription IDSTRING
TrialPMA trial statusSTRING
PaymentPMA payment URLSTRING
MinDatePMA minimum cached data dateSTRING
MaxDatePMA maximum cached data dateSTRING

Inventory

report_type: inventory · 2 metrics · 34 dimensions
Metrics
Field nameLabelType
totalInventoryTotal inventoryNUMBER
totalVariantsTotal variantsNUMBER
Dimensions
Field nameLabelType
configNameAccount nameSTRING
dataFreshnessPMA data freshnessSTRING
dateDate and timeSTRING
descriptionProduct descriptionSTRING
featuredImage_originalSrcProduct imageSTRING
productTypeProduct typeSTRING
product_idProduct IDSTRING
product_tagsProduct tagsSTRING
shop_idShop IDSTRING
statusProduct statusSTRING
titleProduct titleSTRING
vendorVendorSTRING
dataSourceData sourceSTRING
dataSourceLogoData source logoSTRING
isInterpolatedPMA is interpolated?BOOLEAN
SubscriptionPMA subscription IDSTRING
TrialPMA trial statusSTRING
PaymentPMA payment URLSTRING
MinDatePMA minimum cached data dateSTRING
MaxDatePMA maximum cached data dateSTRING

Inventory variations

report_type: inventory_variations · 3 metrics · 33 dimensions
Metrics
Field nameLabelType
inventoryItem_unitCost_amountCost per itemNUMBER
inventoryQuantityInventory quantityNUMBER
pricePriceNUMBER
Dimensions
Field nameLabelType
configNameAccount nameSTRING
barcodeBarcodeSTRING
dataFreshnessPMA data freshnessSTRING
dateDate and timeSTRING
image_originalSrcVariant imageSTRING
inventoryItem_countryCodeOfOriginCountry code of originSTRING
inventoryItem_harmonizedSystemCodeHarmonized system codeSTRING
product_idProduct IDSTRING
shop_idShop IDSTRING
skuVariant SKUSTRING
variantTitleVariant titleSTRING
dataSourceData sourceSTRING
dataSourceLogoData source logoSTRING
executionIdFunction execution IDSTRING
isInterpolatedPMA is interpolated?BOOLEAN
SubscriptionPMA subscription IDSTRING
TrialPMA trial statusSTRING
PaymentPMA payment URLSTRING
MinDatePMA minimum cached data dateSTRING
MaxDatePMA maximum cached data dateSTRING

Line items

report_type: line_items · 19 metrics · 32 dimensions
Metrics
Field nameLabelType
num_of_ordersOrdersformulaNUMBER
COGSCost of goods soldformulaNUMBER
revenueRevenueformulaNUMBER
gross_profitGross profitformulaNUMBER
gross_marginGross margin %formulaNUMBER
product_profitProduct profitformulaNUMBER
product_marginProduct margin %formulaNUMBER
line_item_amountItem price (line items)NUMBER
line_item_discountLine item discountNUMBER
line_item_gross_amountGross sales (line items)NUMBER
line_item_net_amountNet sales (line items)NUMBER
line_item_returnLine item returnsNUMBER
line_item_shippingShipping (line items)NUMBER
line_item_taxesTaxes (line items)NUMBER
line_item_total_amountTotal sales (line items)NUMBER
ordersIsOrderNUMBER
quantityItem quantityNUMBER
refundableQuantityRefundable quantityNUMBER
requiresShippingRequires shippingNUMBER
Dimensions
Field nameLabelType
configNameAccount nameSTRING
dataFreshnessPMA data freshnessSTRING
dateDate and timeSTRING
fulfillmentStatusItem fulfilment statusSTRING
order_idOrder IDSTRING
product_idProduct IDSTRING
product_vendorProduct vendorSTRING
shop_idShop IDSTRING
skuVariant SKUSTRING
titleProduct titleSTRING
yearYearformulaSTRING
quarterQuarterformulaSTRING
year_quarterYear quarterformulaSTRING
monthYear monthformulaSTRING
year_weekYear weekformulaSTRING
dataPlatformData platformSTRING
dataSourceData sourceSTRING
dataSourceLogoData source logoSTRING
executionIdFunction execution IDSTRING
isInterpolatedPMA is interpolated?BOOLEAN
SubscriptionPMA subscription IDSTRING
TrialPMA trial statusSTRING
PaymentPMA payment URLSTRING
MinDatePMA minimum cached data dateSTRING
MaxDatePMA maximum cached data dateSTRING

Inventory locations

report_type: inventory_locations · 5 metrics · 32 dimensions
Metrics
Field nameLabelType
availableAvailableNUMBER
committedCommittedNUMBER
incomingIncomingNUMBER
on_handOn handNUMBER
reservedReservedNUMBER
Dimensions
Field nameLabelType
configNameAccount nameSTRING
dataFreshnessPMA data freshnessSTRING
dateDate and timeSTRING
location_address_cityLocation address citySTRING
location_address_countryLocation address countrySTRING
location_address_provinceLocation address provinceSTRING
location_nameLocation nameSTRING
product_idProduct IDSTRING
shop_idShop IDSTRING
skuVariant SKUSTRING
dataSourceData sourceSTRING
dataSourceLogoData source logoSTRING
dataPlatformData platformSTRING
executionIdFunction execution IDSTRING
isInterpolatedPMA is interpolated?BOOLEAN
SubscriptionPMA subscription IDSTRING
TrialPMA trial statusSTRING
PaymentPMA payment URLSTRING
MinDatePMA minimum cached data dateSTRING
MaxDatePMA maximum cached data dateSTRING