PMA vs native MCPs / LinkedIn Company
Organic social · data points

LinkedIn Company

LinkedIn Company Page analytics — daily and lifetime share, follower, and page-view data with rich professional audience segmentation by industry, seniority, job function, company size, and region.

PMA: linkedin_companies Native MCP: hedgehog-social-insights 1 account connected 10 report types
In PMA

Professional audience segmentation and historical depth

  • Lifetime follower demographics: segmented by country, region, job function, industry, seniority, and company size — both organic and total
  • Lifetime page views segmented by the same professional dimensions across desktop and mobile
  • Period page analytics: visitor segmentation data for any date range
  • Daily share stats (impressions, clicks, reactions, comments, shares, CTR, engagement rate) and lifetime share totals
  • Per-post metrics via posts report — includes total comments, media URL, and post content
  • Video: time watched and video view counts at post level
Native MCP

Live data, post retrieval, and follower demographics

  • social_li_page_insights — live page reach, impressions, and engagement for any date range
  • social_li_post_insights — per-post metrics for a specific LinkedIn post
  • social_li_follower_demographics — current follower breakdown by country, industry, seniority, and function
  • social_li_recent_posts — recent posts with content, media, timestamp, and engagement counts
PMA field catalogue

Every queryable field in PMA

Grouped by report type. Filter to find a field fast. formula fields are computed — use their component fields in SQL.

Daily share

report_type: daily_share · 9 metrics · 26 dimensions
Metrics
Field nameLabelType
impressionCountImpressionsNUMBER
uniqueImpressionsCountUnique impressionsNUMBER
clickCountClicksNUMBER
likeCountReactionsNUMBER
commentCountCommentsNUMBER
shareCountSharesNUMBER
engagementEngagement rateformulaNUMBER
engagement_EngagementsformulaNUMBER
ctrClick through rateformulaNUMBER
Dimensions
Field nameLabelType
configNameAccount nameSTRING
company_urnCompany URNSTRING
dateDate and timeSTRING
yearYearformulaSTRING
monthYear monthformulaSTRING
weekWeekformulaSTRING
year_weekYear weekformulaSTRING
quarterQuarterformulaSTRING
year_quarterYear quarterformulaSTRING
dataFreshnessData freshnessSTRING

Daily follower

report_type: daily_follower · 3 metrics · 26 dimensions
Metrics
Field nameLabelType
totalNew followersNUMBER
organicOrganic followersNUMBER
paidSponsored followersNUMBER
Dimensions
Field nameLabelType
configNameAccount nameSTRING
company_urnCompany URNSTRING
dateDate and timeSTRING
monthYear monthformulaSTRING
weekWeekformulaSTRING
yearYearformulaSTRING
dataFreshnessData freshnessSTRING

Daily page views

report_type: daily_page · 60 metrics · 26 dimensions
Metrics (representative sample)
Field nameLabelType
views_allPageViews_pageViewsAll page viewsNUMBER
views_allPageViews_uniquePageViewsAll unique visitorsNUMBER
views_allDesktopPageViews_pageViewsDesktop all page viewsNUMBER
views_allDesktopPageViews_uniquePageViewsDesktop all unique visitorsNUMBER
views_allMobilePageViews_pageViewsMobile all page viewsNUMBER
views_allMobilePageViews_uniquePageViewsMobile all unique visitorsNUMBER
views_aboutPageViews_pageViewsAbout page viewsNUMBER
views_careersPageViews_pageViewsCareers page viewsNUMBER
views_jobsPageViews_pageViewsJobs page viewsNUMBER
views_insightsPageViews_pageViewsInsights page viewsNUMBER
views_lifeAtPageViews_pageViewsLife at page viewsNUMBER
clicks_totalCustomButtonClickCounts_totalCustom button clicksNUMBER
clicks_totalCustomButtonClickCounts_LEARN_MORECustom button clicks — learn moreNUMBER
clicks_totalCustomButtonClickCounts_SIGN_UPCustom button clicks — sign upNUMBER
clicks_desktopCustomButtonClickCounts_totalDesktop custom button clicksNUMBER
clicks_mobileCustomButtonClickCounts_totalMobile custom button clicksNUMBER
Dimensions
Field nameLabelType
configNameAccount nameSTRING
company_urnCompany URNSTRING
dateDate and timeSTRING
monthYear monthformulaSTRING
weekWeekformulaSTRING
dataFreshnessData freshnessSTRING

Posts

report_type: posts · 10 metrics · 35 dimensions
Metrics
Field nameLabelType
impressionCountImpressionsNUMBER
uniqueImpressionsCountUnique impressionsNUMBER
clickCountClicksNUMBER
likeCountReactionsNUMBER
commentCountCommentsNUMBER
shareCountSharesNUMBER
metrics_commentsSummary_aggregatedTotalCommentsTotal commentsNUMBER
engagementEngagement rateformulaNUMBER
engagement_EngagementsformulaNUMBER
ctrClick through rateformulaNUMBER
Dimensions
Field nameLabelType
ugc_urnUGC URNSTRING
company_urnCompany URNSTRING
shareCommentaryPost contentSTRING
shareMediaCategoryPost categorySTRING
titleUpdate titleSTRING
firstPublishedAtFirst published atSTRING
lastModifiedLast modifiedSTRING
main_media_imageImageSTRING
main_media_urlMedia URLSTRING
post_linkPost linkformulaSTRING
dateDate and timeSTRING

Lifetime video

report_type: lifetime_video · 2 metrics · 27 dimensions
Metrics
Field nameLabelType
lifetime_metrics_VIDEO_VIEWVideo viewsNUMBER
lifetime_metrics_TIME_WATCHEDVideo time watchedNUMBER
Dimensions
Field nameLabelType
ugc_urnUGC URNSTRING
company_urnCompany URNSTRING
dateDate and timeSTRING
monthYear monthformulaSTRING
yearYearformulaSTRING
dataFreshnessData freshnessSTRING

Video (dimension-only)

report_type: video · 0 metrics · 27 dimensions
Dimensions
Field nameLabelType
ugc_urnUGC URNSTRING
company_urnCompany URNSTRING
dateDate and timeSTRING
monthYear monthformulaSTRING
weekWeekformulaSTRING
yearYearformulaSTRING
dataFreshnessData freshnessSTRING

Lifetime follower (audience demographics)

report_type: lifetime_follower · 13 metrics · 38 dimensions
Metrics
Field nameLabelType
totalFollowerStatisticsTotal followersNUMBER
followerCountsByCountry_total_valueFollowers by country — value [collection]NUMBER
followerCountsByCountry_organic_valueOrganic followers by country — value [collection]NUMBER
followerCountsByFunction_total_valueFollowers by job function — value [collection]NUMBER
followerCountsByFunction_organic_valueOrganic followers by job function — value [collection]NUMBER
followerCountsByIndustry_total_valueFollowers by industry — value [collection]NUMBER
followerCountsByIndustry_organic_valueOrganic followers by industry — value [collection]NUMBER
followerCountsByRegion_total_valueFollowers by location — value [collection]NUMBER
followerCountsByRegion_organic_valueOrganic followers by region — value [collection]NUMBER
followerCountsBySeniority_total_valueFollowers by seniority — value [collection]NUMBER
followerCountsBySeniority_organic_valueOrganic followers by seniority — value [collection]NUMBER
followerCountsByStaffCountRange_total_valueFollowers by company size — value [collection]NUMBER
followerCountsByStaffCountRange_organic_valueOrganic followers by company size — value [collection]NUMBER
Dimensions
Field nameLabelType
company_urnCompany URNSTRING
dateDate and timeSTRING
followerCountsByCountry_total_keyFollowers by country — key [collection]STRING
followerCountsByCountry_organic_keyOrganic followers by country — key [collection]STRING
followerCountsByFunction_total_keyFollowers by job function — key [collection]STRING
followerCountsByIndustry_total_keyFollowers by industry — key [collection]STRING
followerCountsByRegion_total_keyFollowers by location — key [collection]STRING
followerCountsBySeniority_total_keyFollowers by seniority — key [collection]STRING
followerCountsByStaffCountRange_total_keyFollowers by company size — key [collection]STRING
dataFreshnessData freshnessSTRING

Lifetime page (audience demographics by page section)

report_type: lifetime_page · 32 metrics · 38 dimensions
Metrics (representative sample)
Field nameLabelType
totalPageStatistics_views_allPageViewsLifetime all page viewsNUMBER
totalPageStatistics_views_allDesktopPageViewsLifetime desktop all page viewsNUMBER
totalPageStatistics_views_allMobilePageViewsLifetime mobile all page viewsNUMBER
totalPageStatistics_views_overviewPageViewsLifetime home page viewsNUMBER
totalPageStatistics_views_aboutPageViewsLifetime about page viewsNUMBER
totalPageStatistics_views_jobsPageViewsLifetime jobs page viewsNUMBER
totalPageStatistics_views_insightsPageViewsLifetime insights page viewsNUMBER
pageStatisticsByCountry_views_allPageViews_valueLifetime all page views by country [collection]NUMBER
pageStatisticsByFunction_views_allPageViews_valueLifetime all page views by job function [collection]NUMBER
pageStatisticsByIndustry_views_allPageViews_valueLifetime all page views by industry [collection]NUMBER
pageStatisticsBySeniority_views_allPageViews_valueLifetime all page views by seniority [collection]NUMBER
pageStatisticsByStaffCountRange_views_allPageViews_valueLifetime all page views by company size [collection]NUMBER
Dimensions
Field nameLabelType
company_urnCompany URNSTRING
dateDate and timeSTRING
pageStatisticsByCountry_views_allPageViews_keyLifetime all page views by country — key [collection]STRING
pageStatisticsByFunction_views_allPageViews_keyLifetime all page views by job function — key [collection]STRING
pageStatisticsByIndustry_views_allPageViews_keyLifetime all page views by industry — key [collection]STRING
pageStatisticsBySeniority_views_allPageViews_keyLifetime all page views by seniority — key [collection]STRING
pageStatisticsByRegion_views_allPageViews_keyLifetime all page views by region — key [collection]STRING
pageStatisticsByStaffCountRange_views_allPageViews_keyLifetime all page views by company size — key [collection]STRING
dataFreshnessData freshnessSTRING

Lifetime share

report_type: lifetime_share · 11 metrics · 26 dimensions
Metrics
Field nameLabelType
impressionCountImpressionsNUMBER
uniqueImpressionsCountUnique impressionsNUMBER
clickCountClicksNUMBER
likeCountReactionsNUMBER
commentCountCommentsNUMBER
commentMentionsCountComment mentionsNUMBER
shareCountSharesNUMBER
shareMentionsCountShare mentionsNUMBER
engagementEngagement rateformulaNUMBER
engagement_EngagementsformulaNUMBER
ctrClick through rateformulaNUMBER
Dimensions
Field nameLabelType
company_urnCompany URNSTRING
dateDate and timeSTRING
monthYear monthformulaSTRING
weekWeekformulaSTRING
yearYearformulaSTRING
dataFreshnessData freshnessSTRING

Period page (visitor segmentation)

report_type: period_page · 12 metrics · 38 dimensions
Metrics
Field nameLabelType
period_pageStatisticsByCountry_views_allPageViews_valueVisitors by country — value [collection]NUMBER
period_pageStatisticsByFunction_views_allPageViews_valueVisitors by job function — value [collection]NUMBER
period_pageStatisticsByFunction_views_allDesktopPageViews_valueDesktop all page views by job function [collection]NUMBER
period_pageStatisticsByFunction_views_allMobilePageViews_valueMobile all page views by job function [collection]NUMBER
period_pageStatisticsByIndustry_views_allPageViews_valueVisitors by industry — value [collection]NUMBER
period_pageStatisticsByIndustry_views_allDesktopPageViews_valueDesktop all page views by industry [collection]NUMBER
period_pageStatisticsByIndustry_views_allMobilePageViews_valueMobile all page views by industry [collection]NUMBER
period_pageStatisticsByRegion_views_allPageViews_valueVisitors by location — value [collection]NUMBER
period_pageStatisticsBySeniority_views_allPageViews_valueVisitors by seniority — value [collection]NUMBER
period_pageStatisticsBySeniority_views_allDesktopPageViews_valueDesktop all page views by seniority [collection]NUMBER
period_pageStatisticsBySeniority_views_allMobilePageViews_valueMobile all page views by seniority [collection]NUMBER
period_pageStatisticsByStaffCountRange_views_allPageViews_valueVisitors by company size — value [collection]NUMBER
Dimensions
Field nameLabelType
company_urnCompany URNSTRING
dateDate and timeSTRING
period_pageStatisticsByCountry_views_allPageViews_keyVisitors by country — key [collection]STRING
period_pageStatisticsByFunction_views_allPageViews_keyVisitors by job function — key [collection]STRING
period_pageStatisticsByIndustry_views_allPageViews_keyVisitors by industry — key [collection]STRING
period_pageStatisticsByRegion_views_allPageViews_keyVisitors by location — key [collection]STRING
period_pageStatisticsBySeniority_views_allPageViews_keyVisitors by seniority — key [collection]STRING
period_pageStatisticsByStaffCountRange_views_allPageViews_keyVisitors by company size — key [collection]STRING
dataFreshnessData freshnessSTRING
Native MCP

What the native MCP adds

The hedgehog-social-insights MCP provides live, on-demand LinkedIn Page data. Use it for current-period reporting, recent post retrieval, and current follower demographics.

ToolData points / capability
social_li_page_insightsLive page-level impressions, unique visitors, and engagement for any date range.
social_li_post_insightsPer-post metrics for a specific post — impressions, clicks, reactions, comments, and shares.
social_li_follower_demographicsCurrent follower breakdown by country, industry, seniority, job function, and company size.
social_li_recent_postsRecent posts with content text, media, publish date, and engagement summary.