LinkedIn Ads

Account

report_type: account · 83 metrics · 25 dimensions · showing 50 of 83 metrics retrievable via API

Metrics

Field name	Label	Type
`cpc`	Average CPCformula	NUMBER
`cpm`	Average CPMformula	NUMBER
`ctr`	Average CTRformula	NUMBER
`engagement_rate`	Engagement rateformula	NUMBER
`average_frequency`	Average frequencyformula	NUMBER
`cost_per_conversion`	Cost per conversionformula	NUMBER
`cost_per_one_click_leads`	Cost per leadformula	NUMBER
`cost_per_one_click_lead_form_opens`	Cost per lead form opensformula	NUMBER
`cost_per_landing_page_clicks`	Cost per landing page clicksformula	NUMBER
`cost_per_company_page_clicks`	Cost per company page clicksformula	NUMBER
`cost_per_externalWebsitePostClickConversions`	Cost per click conversionformula	NUMBER
`cost_per_externalWebsitePostViewConversions`	Cost per view conversionformula	NUMBER
`costInLocalCurrency`	Spent	NUMBER
`clicks`	Clicks	NUMBER
`impressions`	Impressions	NUMBER
`approximateUniqueImpressions`	Reach	NUMBER
`externalWebsiteConversions`	Conversions	NUMBER
`externalWebsitePostClickConversions`	Click conversions	NUMBER
`externalWebsitePostViewConversions`	View conversions	NUMBER
`conversionValueInLocalCurrency`	Total conversion value	NUMBER
`oneClickLeads`	Leads	NUMBER
`oneClickLeadFormOpens`	Lead form opens	NUMBER
`landingPageClicks`	Clicks to landing page	NUMBER
`companyPageClicks`	Company page clicks	NUMBER
`totalEngagements`	Total engagement	NUMBER
`likes`	Likes	NUMBER
`comments`	Comments	NUMBER
`shares`	Shares	NUMBER
`follows`	Follows	NUMBER
`reactions`	Reactions	NUMBER
`otherEngagements`	Other engagement	NUMBER
`actionClicks`	Action clicks	NUMBER
`adUnitClicks`	Ad unit clicks	NUMBER
`textUrlClicks`	Text URL clicks	NUMBER
`cardClicks`	Card clicks	NUMBER
`cardImpressions`	Card impressions	NUMBER
`downloadClicks`	Download clicks	NUMBER
`opens`	Opens	NUMBER
`sends`	Sends	NUMBER
`registrations`	Registrations	NUMBER
`commentLikes`	Comment likes	NUMBER
`audiencePenetration`	Audience penetration	NUMBER
`averageDwellTime`	Average dwell time	NUMBER
`fullScreenPlays`	Full screen plays	NUMBER
`videoCompletions`	Video completions	NUMBER
`videoFirstQuartileCompletions`	Video views @ 25%	NUMBER
`documentCompletions`	Document completions	NUMBER
`documentFirstQuartileCompletions`	Document first quartile completions	NUMBER
`documentMidpointCompletions`	Document midpoint completions	NUMBER
`documentThirdQuartileCompletions`	Document third quartile completions	NUMBER

Dimensions

Field name	Label	Type
`configName`	Account name	STRING
`account_urn`	Account URN	STRING
`account_id`	Account IDformula	STRING
`date`	Date	STRING
`dataFreshness`	Data freshness	STRING
`year`	Yearformula	STRING
`quarter`	Quarterformula	STRING
`year_quarter`	Year quarterformula	STRING
`month`	Year monthformula	STRING
`week`	Weekformula	STRING
`isInterpolated`	PMA is interpolated?	BOOLEAN
`dataSource`	Data source	STRING
`dataSourceLogo`	Data source logo	STRING
`executionId`	Function execution ID	STRING
`dataPlatform`	Data platform	STRING
`Subscription`	PMA subscription ID	STRING
`Trial`	PMA trial status	STRING
`Payment`	PMA payment URL	STRING
`MinDate`	PMA minimum cached data date	STRING
`MaxDate`	PMA maximum cached data date	STRING

Campaign group

report_type: campaign_group · 83 metrics · 27 dimensions · showing 50 of 83 metrics retrievable via API

Metrics

Field name	Label	Type
`cpc`	Average CPCformula	NUMBER
`cpm`	Average CPMformula	NUMBER
`ctr`	Average CTRformula	NUMBER
`engagement_rate`	Engagement rateformula	NUMBER
`average_frequency`	Average frequencyformula	NUMBER
`cost_per_conversion`	Cost per conversionformula	NUMBER
`cost_per_one_click_leads`	Cost per leadformula	NUMBER
`costInLocalCurrency`	Spent	NUMBER
`clicks`	Clicks	NUMBER
`impressions`	Impressions	NUMBER
`approximateUniqueImpressions`	Reach	NUMBER
`externalWebsiteConversions`	Conversions	NUMBER
`externalWebsitePostClickConversions`	Click conversions	NUMBER
`externalWebsitePostViewConversions`	View conversions	NUMBER
`conversionValueInLocalCurrency`	Total conversion value	NUMBER
`oneClickLeads`	Leads	NUMBER
`oneClickLeadFormOpens`	Lead form opens	NUMBER
`landingPageClicks`	Clicks to landing page	NUMBER
`totalEngagements`	Total engagement	NUMBER
`likes`	Likes	NUMBER
`comments`	Comments	NUMBER
`shares`	Shares	NUMBER
`follows`	Follows	NUMBER
`reactions`	Reactions	NUMBER
`videoCompletions`	Video completions	NUMBER
`videoFirstQuartileCompletions`	Video views @ 25%	NUMBER

Dimensions

Field name	Label	Type
`configName`	Account name	STRING
`account_urn`	Account URN	STRING
`campaigngroup_urn`	Campaign group URN	STRING
`account_id`	Account IDformula	STRING
`campaigngroup_id`	Campaign group IDformula	STRING
`date`	Date	STRING
`dataFreshness`	Data freshness	STRING
`year`	Yearformula	STRING
`quarter`	Quarterformula	STRING
`year_quarter`	Year quarterformula	STRING
`month`	Year monthformula	STRING
`isInterpolated`	PMA is interpolated?	BOOLEAN
`dataSource`	Data source	STRING
`executionId`	Function execution ID	STRING
`dataPlatform`	Data platform	STRING
`Subscription`	PMA subscription ID	STRING
`MinDate`	PMA minimum cached data date	STRING
`MaxDate`	PMA maximum cached data date	STRING

Campaign

report_type: campaign · 85 metrics · 27 dimensions · showing 50 of 85 metrics retrievable via API

Metrics

Field name	Label	Type
`cpc`	Average CPCformula	NUMBER
`cpm`	Average CPMformula	NUMBER
`ctr`	Average CTRformula	NUMBER
`engagement_rate`	Engagement rateformula	NUMBER
`average_frequency`	Average frequencyformula	NUMBER
`results`	Key resultsformula	NUMBER
`cost_per_result`	Cost per resultformula	NUMBER
`cost_per_conversion`	Cost per conversionformula	NUMBER
`cost_per_one_click_leads`	Cost per leadformula	NUMBER
`cost_per_landing_page_clicks`	Cost per landing page clicksformula	NUMBER
`cost_per_externalWebsitePostClickConversions`	Cost per click conversionformula	NUMBER
`cost_per_externalWebsitePostViewConversions`	Cost per view conversionformula	NUMBER
`costInLocalCurrency`	Spent	NUMBER
`clicks`	Clicks	NUMBER
`impressions`	Impressions	NUMBER
`approximateUniqueImpressions`	Reach	NUMBER
`externalWebsiteConversions`	Conversions	NUMBER
`externalWebsitePostClickConversions`	Click conversions	NUMBER
`externalWebsitePostViewConversions`	View conversions	NUMBER
`conversionValueInLocalCurrency`	Total conversion value	NUMBER
`oneClickLeads`	Leads	NUMBER
`oneClickLeadFormOpens`	Lead form opens	NUMBER
`landingPageClicks`	Clicks to landing page	NUMBER
`companyPageClicks`	Company page clicks	NUMBER
`totalEngagements`	Total engagement	NUMBER
`likes`	Likes	NUMBER
`comments`	Comments	NUMBER
`shares`	Shares	NUMBER
`follows`	Follows	NUMBER
`reactions`	Reactions	NUMBER
`otherEngagements`	Other engagement	NUMBER
`actionClicks`	Action clicks	NUMBER
`adUnitClicks`	Ad unit clicks	NUMBER
`textUrlClicks`	Text URL clicks	NUMBER
`cardClicks`	Card clicks	NUMBER
`cardImpressions`	Card impressions	NUMBER
`downloadClicks`	Download clicks	NUMBER
`opens`	Opens	NUMBER
`sends`	Sends	NUMBER
`registrations`	Registrations	NUMBER
`commentLikes`	Comment likes	NUMBER
`audiencePenetration`	Audience penetration	NUMBER
`averageDwellTime`	Average dwell time	NUMBER
`fullScreenPlays`	Full screen plays	NUMBER
`videoCompletions`	Video completions	NUMBER
`videoFirstQuartileCompletions`	Video views @ 25%	NUMBER
`documentCompletions`	Document completions	NUMBER
`documentMidpointCompletions`	Document midpoint completions	NUMBER
`documentThirdQuartileCompletions`	Document third quartile completions	NUMBER

Dimensions

Field name	Label	Type
`configName`	Account name	STRING
`account_urn`	Account URN	STRING
`campaign_urn`	Campaign URN	STRING
`account_id`	Account IDformula	STRING
`campaign_id`	Campaign IDformula	STRING
`date`	Date	STRING
`dataFreshness`	Data freshness	STRING
`year`	Yearformula	STRING
`quarter`	Quarterformula	STRING
`year_quarter`	Year quarterformula	STRING
`month`	Year monthformula	STRING
`isInterpolated`	PMA is interpolated?	BOOLEAN
`dataSource`	Data source	STRING
`executionId`	Function execution ID	STRING
`dataPlatform`	Data platform	STRING
`Subscription`	PMA subscription ID	STRING
`MinDate`	PMA minimum cached data date	STRING
`MaxDate`	PMA maximum cached data date	STRING

Creative

report_type: creative · 84 metrics · 27 dimensions · showing 50 of 84 metrics retrievable via API

Metrics

Field name	Label	Type
`cpc`	Average CPCformula	NUMBER
`cpm`	Average CPMformula	NUMBER
`ctr`	Average CTRformula	NUMBER
`engagement_rate`	Engagement rateformula	NUMBER
`average_frequency`	Average frequencyformula	NUMBER
`results`	Key resultsformula	NUMBER
`cost_per_result`	Cost per resultformula	NUMBER
`cost_per_conversion`	Cost per conversionformula	NUMBER
`cost_per_one_click_leads`	Cost per leadformula	NUMBER
`costInLocalCurrency`	Spent	NUMBER
`clicks`	Clicks	NUMBER
`impressions`	Impressions	NUMBER
`approximateUniqueImpressions`	Reach	NUMBER
`externalWebsiteConversions`	Conversions	NUMBER
`externalWebsitePostClickConversions`	Click conversions	NUMBER
`externalWebsitePostViewConversions`	View conversions	NUMBER
`conversionValueInLocalCurrency`	Total conversion value	NUMBER
`oneClickLeads`	Leads	NUMBER
`oneClickLeadFormOpens`	Lead form opens	NUMBER
`landingPageClicks`	Clicks to landing page	NUMBER
`totalEngagements`	Total engagement	NUMBER
`likes`	Likes	NUMBER
`comments`	Comments	NUMBER
`shares`	Shares	NUMBER
`follows`	Follows	NUMBER
`videoCompletions`	Video completions	NUMBER
`videoFirstQuartileCompletions`	Video views @ 25%	NUMBER
`cardClicks`	Card clicks	NUMBER
`cardImpressions`	Card impressions	NUMBER
`averageDwellTime`	Average dwell time	NUMBER

Dimensions

Field name	Label	Type
`configName`	Account name	STRING
`account_urn`	Account URN	STRING
`creative_urn`	Ad URN	STRING
`account_id`	Account IDformula	STRING
`creative_id`	Creative URNformula	STRING
`date`	Date	STRING
`dataFreshness`	Data freshness	STRING
`year`	Yearformula	STRING
`quarter`	Quarterformula	STRING
`year_quarter`	Year quarterformula	STRING
`month`	Year monthformula	STRING
`isInterpolated`	PMA is interpolated?	BOOLEAN
`dataSource`	Data source	STRING
`executionId`	Function execution ID	STRING
`dataPlatform`	Data platform	STRING
`Subscription`	PMA subscription ID	STRING
`MinDate`	PMA minimum cached data date	STRING
`MaxDate`	PMA maximum cached data date	STRING

Company

report_type: company · 82 metrics · 27 dimensions · showing 50 of 82 metrics retrievable via API

Metrics

Field name	Label	Type
`cpc`	Average CPCformula	NUMBER
`cpm`	Average CPMformula	NUMBER
`ctr`	Average CTRformula	NUMBER
`engagement_rate`	Engagement rateformula	NUMBER
`cost_per_conversion`	Cost per conversionformula	NUMBER
`costInLocalCurrency`	Spent	NUMBER
`clicks`	Clicks	NUMBER
`impressions`	Impressions	NUMBER
`externalWebsiteConversions`	Conversions	NUMBER
`oneClickLeads`	Leads	NUMBER
`totalEngagements`	Total engagement	NUMBER
`videoCompletions`	Video completions	NUMBER
`videoFirstQuartileCompletions`	Video views @ 25%	NUMBER
`videoMidpointCompletions`	Video views @ 50%	NUMBER

Dimensions

Field name	Label	Type
`configName`	Account name	STRING
`account_urn`	Account URN	STRING
`company`	Company	STRING
`companyId`	Company ID	STRING
`account_id`	Account IDformula	STRING
`date`	Date	STRING
`dataFreshness`	Data freshness	STRING
`year`	Yearformula	STRING
`quarter`	Quarterformula	STRING
`year_quarter`	Year quarterformula	STRING
`month`	Year monthformula	STRING
`isInterpolated`	PMA is interpolated?	BOOLEAN
`dataSource`	Data source	STRING
`executionId`	Function execution ID	STRING
`dataPlatform`	Data platform	STRING
`Subscription`	PMA subscription ID	STRING
`MinDate`	PMA minimum cached data date	STRING
`MaxDate`	PMA maximum cached data date	STRING

Conversion

report_type: conversion · 73 metrics · 27 dimensions · showing 50 of 73 metrics retrievable via API

Metrics

Field name	Label	Type
`cost_per_conversion`	Cost per conversionformula	NUMBER
`cost_per_externalWebsitePostClickConversions`	Cost per click conversionformula	NUMBER
`cost_per_externalWebsitePostViewConversions`	Cost per view conversionformula	NUMBER
`average_frequency`	Average frequencyformula	NUMBER
`costInLocalCurrency`	Spent	NUMBER
`clicks`	Clicks	NUMBER
`impressions`	Impressions	NUMBER
`approximateUniqueImpressions`	Reach	NUMBER
`externalWebsiteConversions`	Conversions	NUMBER
`externalWebsitePostClickConversions`	Click conversions	NUMBER
`externalWebsitePostViewConversions`	View conversions	NUMBER
`conversionValueInLocalCurrency`	Total conversion value	NUMBER
`oneClickLeads`	Leads	NUMBER
`videoCompletions`	Video completions	NUMBER
`videoStarts`	Video starts	NUMBER
`videoViews`	Video views	NUMBER
`videoFirstQuartileCompletions`	Video views @ 25%	NUMBER
`videoMidpointCompletions`	Video views @ 50%	NUMBER
`videoThirdQuartileCompletions`	Video views @ 75%	NUMBER
`viralClicks`	Viral clicks	NUMBER
`viralComments`	Viral comments	NUMBER
`viralCompanyPageClicks`	Viral company page clicks	NUMBER
`viralExternalWebsiteConversions`	Viral external website conversions	NUMBER
`viralExternalWebsitePostClickConversions`	Viral external website post click conversions	NUMBER
`viralFollows`	Viral follows	NUMBER

Dimensions

Field name	Label	Type
`configName`	Account name	STRING
`account_urn`	Account URN	STRING
`conversion_urn`	Conversion URN	STRING
`account_id`	Account IDformula	STRING
`conversion_id`	Conversion URNformula	STRING
`date`	Date	STRING
`dataFreshness`	Data freshness	STRING
`year`	Yearformula	STRING
`quarter`	Quarterformula	STRING
`year_quarter`	Year quarterformula	STRING
`month`	Year monthformula	STRING
`isInterpolated`	PMA is interpolated?	BOOLEAN
`dataSource`	Data source	STRING
`executionId`	Function execution ID	STRING
`dataPlatform`	Data platform	STRING
`Subscription`	PMA subscription ID	STRING
`MinDate`	PMA minimum cached data date	STRING
`MaxDate`	PMA maximum cached data date	STRING

Serving location

report_type: serving_location · 82 metrics · 23 dimensions · showing 50 of 82 metrics retrievable via API

Metrics

Field name	Label	Type
`cpc`	Average CPCformula	NUMBER
`cpm`	Average CPMformula	NUMBER
`ctr`	Average CTRformula	NUMBER
`engagement_rate`	Engagement rateformula	NUMBER
`average_frequency`	Average frequencyformula	NUMBER
`cost_per_conversion`	Cost per conversionformula	NUMBER
`cost_per_one_click_leads`	Cost per leadformula	NUMBER
`costInLocalCurrency`	Spent	NUMBER
`clicks`	Clicks	NUMBER
`impressions`	Impressions	NUMBER
`approximateUniqueImpressions`	Reach	NUMBER
`externalWebsiteConversions`	Conversions	NUMBER
`oneClickLeads`	Leads	NUMBER
`totalEngagements`	Total engagement	NUMBER
`videoCompletions`	Video completions	NUMBER
`videoMidpointCompletions`	Video views @ 50%	NUMBER

Dimensions

Field name	Label	Type
`configName`	Account name	STRING
`serving_location`	Serving location	STRING
`date`	Date	STRING
`dataFreshness`	Data freshness	STRING
`year`	Yearformula	STRING
`quarter`	Quarterformula	STRING
`year_quarter`	Year quarterformula	STRING
`month`	Year monthformula	STRING
`week`	Weekformula	STRING
`year_week`	Year weekformula	STRING
`month_only`	Monthformula	STRING
`isInterpolated`	PMA is interpolated?	BOOLEAN
`dataSource`	Data source	STRING
`executionId`	Function execution ID	STRING
`dataPlatform`	Data platform	STRING
`Subscription`	PMA subscription ID	STRING
`MinDate`	PMA minimum cached data date	STRING
`MaxDate`	PMA maximum cached data date	STRING

Member country

report_type: member_country · 64 metrics · 26 dimensions · showing 50 of 64 metrics retrievable via API

Metrics

Field name	Label	Type
`cpc`	Average CPCformula	NUMBER
`cpm`	Average CPMformula	NUMBER
`ctr`	Average CTRformula	NUMBER
`engagement_rate`	Engagement rateformula	NUMBER
`cost_per_conversion`	Cost per conversionformula	NUMBER
`cost_per_one_click_leads`	Cost per leadformula	NUMBER
`costInLocalCurrency`	Spent	NUMBER
`clicks`	Clicks	NUMBER
`impressions`	Impressions	NUMBER
`externalWebsiteConversions`	Conversions	NUMBER
`externalWebsitePostClickConversions`	Click conversions	NUMBER
`externalWebsitePostViewConversions`	View conversions	NUMBER
`oneClickLeads`	Leads	NUMBER
`totalEngagements`	Total engagement	NUMBER
`likes`	Likes	NUMBER
`comments`	Comments	NUMBER
`shares`	Shares	NUMBER
`follows`	Follows	NUMBER
`videoCompletions`	Video completions	NUMBER
`videoStarts`	Video starts	NUMBER
`videoViews`	Video views	NUMBER
`videoFirstQuartileCompletions`	Video views @ 25%	NUMBER
`videoMidpointCompletions`	Video views @ 50%	NUMBER
`videoThirdQuartileCompletions`	Video views @ 75%	NUMBER
`viralClicks`	Viral clicks	NUMBER
`viralComments`	Viral comments	NUMBER
`viralCompanyPageClicks`	Viral company page clicks	NUMBER
`viralExternalWebsiteConversions`	Viral external website conversions	NUMBER
`viralFollows`	Viral follows	NUMBER

Dimensions

Field name	Label	Type
`configName`	Account name	STRING
`account_urn`	Account URN	STRING
`geo_id`	Geo ID	STRING
`account_id`	Account IDformula	STRING
`date`	Date	STRING
`dataFreshness`	Data freshness	STRING
`year`	Yearformula	STRING
`quarter`	Quarterformula	STRING
`year_quarter`	Year quarterformula	STRING
`month`	Year monthformula	STRING
`isInterpolated`	PMA is interpolated?	BOOLEAN
`dataSource`	Data source	STRING
`executionId`	Function execution ID	STRING
`dataPlatform`	Data platform	STRING
`Subscription`	PMA subscription ID	STRING
`MinDate`	PMA minimum cached data date	STRING
`MaxDate`	PMA maximum cached data date	STRING

B2B audience segments (12 report types)

report_type: member_company_size · member_industry · member_seniority · member_job_title · member_job_function · member_region · member_county · member_company · member_company_size_campaigns · member_industry_campaigns · member_seniority_campaigns · member_job_title_campaigns · member_job_function_campaigns · member_region_campaigns · member_county_campaigns · member_company_campaigns

Each of these report types exposes the same ~64–82 performance metrics as the member_country report above, broken down by a single B2B audience dimension (e.g. seniority, industry_urn, job_function, company_size, company, region, county). The _campaigns variants add a campaign_id dimension so performance can be filtered per campaign. Use these for B2B audience-optimisation analysis.

Additional reference and attribution report types

report_type: card_index · geo_resolver_country · geo_resolver_region · geo_resolver_county · functions · industries · seniorities · titles · revenue_attribution · statistics · campaigngroups_dimensions · campaigns_dimensions · creatives_dimensions · conversions_dimensions

These report types provide lookup/reference data: geo_resolver_* resolve geo IDs to place names; functions, industries, seniorities and titles are taxonomy lookups for audience segment IDs; revenue_attribution and statistics provide attribution-model data; and the four *_dimensions tables are dimension-only lookup tables (no metrics) for campaign groups, campaigns, creatives and conversions.

Full LinkedIn paid stack with B2B audience depth

No native MCP

No native MCP

Every queryable field in PMA

Account

Campaign group

Campaign

Creative

Company

Conversion

Serving location

Member country

B2B audience segments (12 report types)

Additional reference and attribution report types