Google Analytics 4

Daily insights

report_type: daily_insights · 12 metrics · 19 dimensions

Metrics

Field name	Label	Type
`engagementRate`	Engagement Rateformula	NUMBER
`bounceRate`	Bounce Rateformula	NUMBER
`averagePurchaseRevenue`	Average Purchase Revenueformula	NUMBER
`conversions`	Key Events	NUMBER
`engagedSessions`	Engaged Sessions	NUMBER
`eventCount`	Event Count	NUMBER
`purchaseRevenue`	Purchase Revenue	NUMBER
`screenPageViews`	Screen Page Views	NUMBER
`sessions`	Sessions	NUMBER
`totalRevenue`	Total Revenue	NUMBER
`transactions`	Transactions	NUMBER
`userEngagementDuration`	User Engagement Duration	NUMBER

Dimensions

Field name	Label	Type
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING
`timezone`	Time Zone	STRING
`isSampled`	Is Sampled	BOOLEAN
`quarter`	Quarterformula	STRING
`year_quarter`	Year Quarterformula	STRING
`year_week`	Year Weekformula	STRING
`month_day`	Month Dayformula	STRING

Landing pages insights

report_type: landing_pages_insights · 8 metrics · 20 dimensions

Metrics

Field name	Label	Type
`engagementRate`	Engagement Rateformula	NUMBER
`bounceRate`	Bounce Rateformula	NUMBER
`conversions`	Key Events	NUMBER
`engagedSessions`	Engaged Sessions	NUMBER
`eventCount`	Event Count	NUMBER
`screenPageViews`	Screen Page Views	NUMBER
`sessions`	Sessions	NUMBER
`totalRevenue`	Total Revenue	NUMBER

Dimensions

Field name	Label	Type
`landingPage`	Landing Page	STRING
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING
`timezone`	Time Zone	STRING
`isSampled`	Is Sampled	BOOLEAN
`quarter`	Quarterformula	STRING
`year_quarter`	Year Quarterformula	STRING

Items insights

report_type: items_insights · 3 metrics · 20 dimensions

Metrics

Field name	Label	Type
`itemPurchaseQuantity`	Items purchased	NUMBER
`itemRevenue`	Item Revenue	NUMBER
`itemsAddedToCart`	Items Added To Cart	NUMBER

Dimensions

Field name	Label	Type
`itemName`	Item Name	STRING
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING
`isSampled`	Is Sampled	BOOLEAN
`quarter`	Quarterformula	STRING

Events insights

report_type: events_insights · 4 metrics · 20 dimensions

Metrics

Field name	Label	Type
`conversions`	Key Events	NUMBER
`eventCount`	Event Count	NUMBER
`sessions`	Sessions	NUMBER
`totalRevenue`	Total Revenue	NUMBER

Dimensions

Field name	Label	Type
`eventName`	Event Name	STRING
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING
`isSampled`	Is Sampled	BOOLEAN
`quarter`	Quarterformula	STRING

Geo insights

report_type: geo_insights · 8 metrics · 22 dimensions · showing 8 of 8 metrics and 20 of 22 dimensions retrievable via API

Metrics

Field name	Label	Type
`engagementRate`	Engagement Rateformula	NUMBER
`bounceRate`	Bounce Rateformula	NUMBER
`conversions`	Key Events	NUMBER
`engagedSessions`	Engaged Sessions	NUMBER
`eventCount`	Event Count	NUMBER
`sessions`	Sessions	NUMBER
`totalRevenue`	Total Revenue	NUMBER
`userEngagementDuration`	User Engagement Duration	NUMBER

Dimensions

Field name	Label	Type
`country`	Country	STRING
`countryId`	Country ID	STRING
`region`	Region	STRING
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING
`timezone`	Time Zone	STRING
`isSampled`	Is Sampled	BOOLEAN
`quarter`	Quarterformula	STRING

Pages insights

report_type: pages_insights · 4 metrics · 23 dimensions · showing 4 of 4 metrics and 20 of 23 dimensions retrievable via API

Metrics

Field name	Label	Type
`conversions`	Key Events	NUMBER
`eventCount`	Event Count	NUMBER
`screenPageViews`	Screen Page Views	NUMBER
`totalRevenue`	Total Revenue	NUMBER

Dimensions

Field name	Label	Type
`unifiedPagePathScreen`	Page path and screen class	STRING
`unifiedScreenClass`	Page title and screen class	STRING
`unifiedScreenName`	Page title and screen name	STRING
`contentGroup`	Content Group	STRING
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING
`isSampled`	Is Sampled	BOOLEAN
`quarter`	Quarterformula	STRING

Events by device

report_type: event_by_device_insights · 7 metrics · 21 dimensions · showing 7 of 7 metrics and 20 of 21 dimensions retrievable via API

Metrics

Field name	Label	Type
`engagementRate`	Engagement Rateformula	NUMBER
`bounceRate`	Bounce Rateformula	NUMBER
`conversions`	Key Events	NUMBER
`engagedSessions`	Engaged Sessions	NUMBER
`eventCount`	Event Count	NUMBER
`screenPageViews`	Screen Page Views	NUMBER
`sessions`	Sessions	NUMBER

Dimensions

Field name	Label	Type
`deviceCategory`	Device Category	STRING
`eventName`	Event Name	STRING
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING
`isSampled`	Is Sampled	BOOLEAN
`quarter`	Quarterformula	STRING

Traffic insights

report_type: traffics_insights · 13 metrics · 25 dimensions · showing 13 of 13 metrics and 20 of 25 dimensions retrievable via API

Metrics

Field name	Label	Type
`engagementRate`	Engagement Rateformula	NUMBER
`bounceRate`	Bounce Rateformula	NUMBER
`averagePurchaseRevenue`	Average Purchase Revenueformula	NUMBER
`addToCarts`	Add To Carts	NUMBER
`conversions`	Key Events	NUMBER
`ecommercePurchases`	Ecommerce Purchases	NUMBER
`engagedSessions`	Engaged Sessions	NUMBER
`eventCount`	Event Count	NUMBER
`purchaseRevenue`	Purchase Revenue	NUMBER
`screenPageViews`	Screen Page Views	NUMBER
`sessions`	Sessions	NUMBER
`totalRevenue`	Total Revenue	NUMBER
`transactions`	Transactions	NUMBER

Dimensions

Field name	Label	Type
`sessionDefaultChannelGrouping`	Session Default Channel Grouping	STRING
`sessionSource`	Session Source	STRING
`sessionMedium`	Session Medium	STRING
`sessionSourceMedium`	Session Source Medium	STRING
`sessionSourcePlatform`	Session Source Platform	STRING
`sessionCampaignName`	Session Campaign Name	STRING
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING
`isSampled`	Is Sampled	BOOLEAN

Events by hostname

report_type: event_by_hostname_insights · 9 metrics · 21 dimensions · showing 9 of 9 metrics and 20 of 21 dimensions retrievable via API

Metrics

Field name	Label	Type
`engagementRate`	Engagement Rateformula	NUMBER
`bounceRate`	Bounce Rateformula	NUMBER
`conversions`	Key Events	NUMBER
`engagedSessions`	Engaged Sessions	NUMBER
`eventCount`	Event Count	NUMBER
`screenPageViews`	Screen Page Views	NUMBER
`sessions`	Sessions	NUMBER
`totalRevenue`	Total Revenue	NUMBER
`transactions`	Transactions	NUMBER

Dimensions

Field name	Label	Type
`hostName`	Host Name	STRING
`eventName`	Event Name	STRING
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING
`isSampled`	Is Sampled	BOOLEAN
`quarter`	Quarterformula	STRING

Campaigns insights

report_type: campaigns_insights · 7 metrics · 21 dimensions · showing 7 of 7 metrics and 20 of 21 dimensions retrievable via API

Metrics

Field name	Label	Type
`engagementRate`	Engagement Rateformula	NUMBER
`bounceRate`	Bounce Rateformula	NUMBER
`conversions`	Key Events	NUMBER
`engagedSessions`	Engaged Sessions	NUMBER
`purchaseRevenue`	Purchase Revenue	NUMBER
`sessions`	Sessions	NUMBER
`totalRevenue`	Total Revenue	NUMBER

Dimensions

Field name	Label	Type
`campaignId`	Campaign ID	STRING
`campaignName`	Campaign Name	STRING
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING
`isSampled`	Is Sampled	BOOLEAN
`quarter`	Quarterformula	STRING

Ecommerce insights

report_type: ecommerce_insights · 4 metrics · 27 dimensions · showing 4 of 4 metrics and 20 of 27 dimensions retrievable via API

Metrics

Field name	Label	Type
`itemPurchaseQuantity`	Items purchased	NUMBER
`itemRevenue`	Item Revenue	NUMBER
`itemsAddedToCart`	Items Added To Cart	NUMBER
`itemsViewed`	Items Viewed	NUMBER

Dimensions

Field name	Label	Type
`itemId`	Item ID	STRING
`itemBrand`	Item Brand	STRING
`itemCategory`	Item Category	STRING
`itemListId`	Item List ID	STRING
`itemListName`	Item List Name	STRING
`transactionId`	Transaction ID	STRING
`sessionCampaignName`	Session Campaign Name	STRING
`sessionSourceMedium`	Session Source Medium	STRING
`configName`	Property	STRING
`property_id`	Property ID	STRING
`date`	Date	STRING

Insights (master — all dimensions)

report_type: insights · 57 metrics · 159 dimensions · showing 50 of 57 metrics and 20 of 159 dimensions retrievable via API

Metrics (selected)

Field name	Label	Type
`avgUserEngagementDuration`	Average engagement time per sessionformula	NUMBER
`engagementRate`	Engagement Rateformula	NUMBER
`bounceRate`	Bounce Rateformula	NUMBER
`returnOnAdSpend`	Return on ad spendformula	NUMBER
`advertiserAdCostPerConversion`	Cost per key eventformula	NUMBER
`sessionsPerUser`	Sessions Per Userformula	NUMBER
`activeUsers`	Active Users	NUMBER
`newUsers`	New Users	NUMBER
`active1DayUsers`	Active 1-day Users	NUMBER
`active7DayUsers`	Active 7-day Users	NUMBER
`active28DayUsers`	Active 28-day Users	NUMBER
`sessions`	Sessions	NUMBER
`engagedSessions`	Engaged Sessions	NUMBER
`conversions`	Key Events	NUMBER
`eventCount`	Event Count	NUMBER
`screenPageViews`	Screen Page Views	NUMBER
`screenPageViewsPerSession`	Views Per Session	NUMBER
`averageSessionDuration`	Average Session Duration	NUMBER
`purchaseRevenue`	Purchase Revenue	NUMBER
`totalRevenue`	Total Revenue	NUMBER
`ecommercePurchases`	Ecommerce Purchases	NUMBER
`transactions`	Transactions	NUMBER
`addToCarts`	Add To Carts	NUMBER
`checkouts`	Checkouts	NUMBER
`cartToViewRate`	Cart To View Rate	NUMBER
`itemRevenue`	Item Revenue	NUMBER
`itemPurchaseQuantity`	Items purchased	NUMBER
`advertiserAdClicks`	Advertiser Ad Clicks	NUMBER
`advertiserAdCost`	Advertiser Ad Cost	NUMBER
`advertiserAdImpressions`	Advertiser Ad Impressions	NUMBER
`firstTimePurchasers`	First Time Purchasers	NUMBER

Dimensions (selected from 159 total)

Field name	Label	Type
`date`	Date	STRING
`country`	Country	STRING
`city`	City	STRING
`region`	Region	STRING
`browser`	Browser	STRING
`campaignId`	Campaign ID	STRING
`campaignName`	Campaign Name	STRING
`contentGroup`	Content Group	STRING
`audienceId`	Audience ID	STRING
`audienceName`	Audience Name	STRING
`brandingInterest`	Branding Interest	STRING
`appVersion`	App Version	STRING
`adFormat`	Ad Format	STRING
`adSourceName`	Ad Source Name	STRING
`currencyCode`	Currency Code	STRING

Tool	Data points / capability
`ga4_traffic_overview`	Sessions, users, engagement rate, bounce rate, conversions — across all channels.
`ga4_traffic_sources`	Source/medium breakdown of sessions and conversions.
`ga4_channel_breakdown`	Default channel grouping split with conversion data.
`ga4_conversions`	Key event breakdown by event name and value.
`ga4_landing_pages`	Landing page performance: sessions, bounce rate, key events.
`ga4_top_pages`	Most-viewed pages with engagement metrics.
`ga4_ecommerce`	Revenue, transactions, items purchased — by product and session source.
`ga4_funnel_overview`	Step-by-step conversion funnel — not available in PMA.
`ga4_attribution_comparison`	Side-by-side attribution model comparison (last click vs data-driven etc.) — not available in PMA.
`fetch_ga4_data`	Scheduled or custom GA4 data pulls via the report engine.

Blendable historical web data

Live funnels, attribution, and anomaly detection

Every queryable field in PMA

Daily insights

Landing pages insights

Items insights

Events insights

Geo insights

Pages insights

Events by device

Traffic insights

Events by hostname

Campaigns insights

Ecommerce insights

Insights (master — all dimensions)

What the native MCP adds